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Customer centricity

Customer centricity – the real stuff

Being customer-centric is vital in an increasingly competitive and fast paced business environment. Most companies understand this and do their best to listen to – and understand – consumers and customers. But how do you get it to work all the way to tangible profitability at the point of action and transaction in your business? Companies gather vast amounts of…

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Get personal and monetize your customer data

Zoom in on the individual consumer A consumer centric approach is not just a passing fad that we all use for a while and then disregard; like that Tamagotchi digital pet you swore to keep alive. It is an absolute necessity for all modern companies. But what does it actually involve? To summarize, it’s one of the best ways of monetizing…

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Customers decide what lives or dies – building towards customer-centric growth

Towards customer-centric growth in a drive to achieve goals, organizations tend to lose sight of who their customers are. They start to see them as “things” that need to be optimized for different purposes. To turn your business into a customer-centric and profit-driving mode, you have to bring your customers to the center of your business and make them feel your…

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