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Nepa, leading provider of data-driven consumer insights, enters U.S. market with Facebook partnership, new M.D.

Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s leading firms brings its innovative approach to U.S. for first time, announces it is among select few partnering with Facebook in Marketing Mix Modeling program. NEW YORK, (June 13, 2017) – Nepa, a leading provider of data-driven consumer research and insights, has launched…

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Get full return on your marketing investments

Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior executives across every industry – globally. As the adoption of Marketing Mix Modeling and marketing ROI measurement evolves, so does the need for commercial effectiveness. Companies expect increased continuity, much more detailed data granularity and complete holistic reporting. Therefore, having the ability of extracting…

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Insights from “The superpowers of data science and analytics” in San Francisco

Using the right data for the right purpose Earlier this month, Nepa had the good fortune of attending the Marketing Analytics and Data Science Conference in San Francisco (April 3-5), an annual rite of passage for marketers who are already sold or hoping to be sold on – as the conference itself boasts – the “superpowers of data science and…

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