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Insights from “The superpowers of data science and analytics” in San Francisco

Using the right data for the right purpose Earlier this month, Nepa had the good fortune of attending the Marketing Analytics and Data Science Conference in San Francisco (April 3-5), an annual rite of passage for marketers who are already sold or hoping to be sold on – as the conference itself boasts – the “superpowers of data science and…

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A study about the future of journalism

Introducing the voice of the consumer The major media players in Sweden have come together to develop the prerequisites for the future of journalism. Nine focus areas are identified, leading to research projects at Stockholm School of Economics (HHS). In the media: Dagens Nyheter 1 Dagens Nyheter 2 Resumé Dagens Media Nepa has conducted a study of the future of…

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