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Insights & Business

Read and comment posts about how the voice of the customer can help companies drive continuous innovation, business development and sales performance.

Consumer journeys become more and more complex

And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume content, and make their decisions where and when it best serves them on their consumer journey – their path to purchase. Different websites, devices, store channels and media types (both online and offline) interact to impact consumers throughout their journey. This forms the…

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Get full return on your marketing investments

Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior executives across every industry – globally. As the adoption of Marketing Mix Modeling and marketing ROI measurement evolves, so does the need for commercial effectiveness. Companies expect increased continuity, much more detailed data granularity and complete holistic reporting. Therefore, having the ability of extracting…

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Insights from “The superpowers of data science and analytics” in San Francisco

Using the right data for the right purpose Earlier this month, Nepa had the good fortune of attending the Marketing Analytics and Data Science Conference in San Francisco (April 3-5), an annual rite of passage for marketers who are already sold or hoping to be sold on – as the conference itself boasts – the “superpowers of data science and…

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