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Path to purchase

Omnichannel perspective on Path to Purchase – needed, but hard to capture

Consumer journeys become more and more complex and changes happen faster than ever. Consumers learn about products, compare prices, share opinions, consume content and make their decisions where and when it best serves them on their path to purchase. Different websites, devices, store channels and media types (both online and offline) interacts and impact consumers throughout their journey; together forming…

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Optimising value growth by leveraging your Path to Purchase

Profitable growth is ever more challenging Market conditions, increased competition from new channels and providers coupled with changing consumer and shopper expectations and demands makes growth harder than ever to generate. However those that are winning are doing so by creating a new understanding of their business and what’s important through combining multiple data sources and aligning their organisation to execute…

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