Local is the New Global – Using Customer Feedback..


Customer feedback is the data resource for monumental growth. Enjoy the interview in theaboutpages.com of Ken Peterson,… Read more

Data Everywhere – Insights Not Found


Why should we be looking at insights to inform our decisions? The simple answer, money. It's that time… Read more

Webinar – Does your data have purpose?


We see many companies out there – both market research and customer experience – talk about democratizing… Read more

The impact of advertising must always be questioned


Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more

Local retailers can use Big Data to bolster growth


Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more

We can predict the future


A bold statement indeed, but not unjustified. Within the context of big data, it is conceivable that… Read more

Nepa, leading provider of data-driven consumer insights..


Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s… Read more

Talk is cheap – get better and more predictive in..


To quote David Ogilvy: “The trouble [...] is that people don't think how they feel, they don't… Read more

Consumer journeys become more and more complex


And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume… Read more

Get full return on your marketing investments


Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior… Read more

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