Local is the New Global – Using Customer Feedback..


Customer feedback is the data resource for monumental growth. Enjoy the interview in theaboutpages.com of Ken Peterson,… Read more

Modelling marketing strategy to sell more pizza


The time when “trust your gut” was a decisive factor in developing marketing plans is over. With… Read more

Measure what really matters – Facebook perspective


The nature of the consumer journeys are getting more complex to understand and new digital advertising products… Read more

The impact of advertising must always be questioned


Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more

Get full return on your marketing investments


Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior… Read more

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