Being customer-centric is vital in today’s increasingly competitive and fast paced business environment. Most companies understand this and are doing their best to listen to - and understand - consumers and customers.
For most companies, vast amounts of disparate data is available – purchase behavior, survey results, not to mention all those digital footprints. It’s no wonder that big data is the buzz word du jour. Nepa helps companies to combine behavioral and survey data – enabling trigger-based research using big data.
Effective branding and marketing requires knowledge about three areas: the dynamics of your market; your target groups' drivers and behavior; and the brand’s challenges & opportunities. Relying on advanced analytical methods and deep industry knowledge, we simplify your decision-making with actionable insights – instead of confusing you with more data.
Nepa has wide experience of mapping the customer journey and touchpoints for a wide variety of companies in different industries. By using advanced statistical analysis we help our clients understand what is driving the customer experience, and areas that our clients should prioritize to improve customer experience.