GRANULAR, ACTIONABLE INSIGHTS
Get the full picture
We collect voluntary, transparent digital behavioural data from real consumers, painting a holistic picture of their digital lives and where your brand can fit in to address real unmet needs.
From this you can not only discover where they would be most open to seeing your brands, but we can leverage AI text analysis to talk to consumers in their own words.
a complete digital profile
Data collected by our proprietary app
– Apps downloaded, number of apps used per day, time spend on each & overall
– Analysis on browsing sessions (this helps to show real-life behaviour, e.g., how long sessions are, how frequent, time of day)
– Browsers used & search terms
– Social media engaged with
– Time spent on each social media app
– Ads seen on social media websites
– YouTube / Netflix / Disney+ videos watched
– Songs / podcasts listened to
– If consumers watch or skip adverts on VOD platforms and the adverts they’ve seen
– How people shop within Amazon, how they search, pages they view, what they put in their basket, amount spent
Data Analysis
What are the outputs?
We help you make the most of your existing segmentations, with actionable insights into your consumers, specifically designed to inspire your marketing activations