transform and evolve
The future of insights
Innovation is at our core here at Nepa. It always has been. We were created from the question ‘what if we go digital, before going digital was even a thing’. Which is why our team of highly-qualified researchers and product managers are always learning, always exploring, and always testing, to find the next breakthrough in insights.
We regularly partner with Meta on papers that are aimed to help marketers evolve in their practices, our most recent being ‘Unlocking the full value of media: Long-term media measurement modeling approaches‘, won the silver award at the 2023 YES awards at ESOMAR Congress for our work using LLM for a large global retailer, and our researchers often publish work in renowned journals such as Sage Journals to help move our industry forward.
At the cutting edge
Nepa and ESOMAR
Innovation defines Nepa’s essence. And we don’t just talk the talk, but we also walk the walk. Which is why we are frequent speakers at one of the insight industry’s most prestigious associations – ESOMAR. Last year we partnered with Klarna to write and present ‘The New Marketing Renaissance: The merging of creative work and scientific evaluation of communication‘.
At this year’s annual congress in Athens, we will be joined by Meta to finish our Marketing Mix Modelling trilogy with “Supercharging media optimisation by unlocking the power of time: Uncover not just where to invest your marketing budget, but when”. For the second year in a row, we also have one of our Junior Data Scientist as a finalist in the YES (Young ESOMAR Society) awards, where we will be discussing how to democratise data.
In Bangkok in November, we will be taking to the stage to discuss our recent Paths to Purchase project with Unilever “The death of the shopper marketing funnel: All roads lead to conversion“.
Our innovations
Harness the power of data and technology
The key to growth in marketing is to stay ahead of your competition. Our solutions are used by global powerhouse brands to allow them to do just that.
1. Paths to Purchase
2. Digital Consumer Profiles
3. AI Trend Boost
Contact us
Get in touch
Daanish Alam
Client Strategy Director
+44 (0) 7596 455 530
daanish.alam@nepa.com
Cecilia Fejne
Senior Account Manager
+46 (0) 76 344 03 07
cecilia.fejne@nepa.com
Pål Magnusson Amu
Account Director, Consumer Insights
+46 (0) 704 582 882
pal.magnusson@nepa.com