Entries by Alex Provan

What are Brand Associations?

Brand associations are the qualities, image, emotions, and concepts attached to your brand. These can be lots of different things, from images and symbols to colours and people. Think Nike’s swoosh. Some of the most memorable brands in the world have brand associations that are emotional: When thinking again of Nike, for example, some of […]

How to get the biggest slice of the meat-free pie

”In the midst of every crisis, lies great opportunity” – Albert Einstein. This old adage has never felt as relevant than with the current boom we are witnessing in sustainability that has emerged from the global climate crisis. From climate pledges to EV vehicles, brands are racing to position themselves as ’green’ to win over […]