---
title: "Which product categories in Sweden see the highest AI research rates and brand switching during purchase"
url: https://nepa.com/blog/ai-research-brand-switching-by-product-category-sweden/
description: "11% of Swedish home appliance and electronics shoppers used AI for their most recent purchase — and 20% switched brand during the process."
last_modified: 2026-07-10T08:18:38+00:00
source: Nepa AB (https://nepa.com)
---

# Which product categories in Sweden see the highest AI research rates and brand switching during purchase