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Customer centricity

Local retailers can use Big Data to bolster growth

Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail outfits have shut shop through the first quarter, compared to the same period in 2016, according to Credit Suisse, which noted roughly 2,880 store closings by early April, compared to 1,153 during the same period last year. This is not likely to be…

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Customer centricity – the real stuff

Being customer-centric is vital in an increasingly competitive and fast paced business environment. Most companies understand this and do their best to listen to – and understand – consumers and customers. But how do you get it to work all the way to tangible profitability at the point of action and transaction in your business? Companies gather vast amounts of…

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Get personal and monetize your customer data

Zoom in on the individual consumer A consumer centric approach is not just a passing fad that we all use for a while and then disregard; like that Tamagotchi digital pet you swore to keep alive. It is an absolute necessity for all modern companies. But what does it actually involve? To summarize, it’s one of the best ways of monetizing…

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