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Marketing Mix Modeling

The impact of advertising must always be questioned

Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers or their stakeholders, they just cut more than $100 million in digital marketing spend in a quarter. They report seeing little impact on their business. P&G’s move to cut its digital ad spend is a bold one, but it clearly shows that the…

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Get full return on your marketing investments

Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior executives across every industry – globally. As the adoption of Marketing Mix Modeling and marketing ROI measurement evolves, so does the need for commercial effectiveness. Companies expect increased continuity, much more detailed data granularity and complete holistic reporting. Therefore, having the ability of extracting…

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