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Insights & Business

Read and comment posts about how the voice of the customer can help companies drive continuous innovation, business development and sales performance.

Nepa, leading provider of data-driven consumer insights, enters U.S. market with Facebook partnership, new M.D.

Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s leading firms brings its innovative approach to U.S. for first time, announces it is among select few partnering with Facebook in Marketing Mix Modeling program. NEW YORK, (June 13, 2017) – Nepa, a leading provider of data-driven consumer research and insights, has launched…

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Talk is cheap – get better and more predictive insight

To quote David Ogilvy: “The trouble […] is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” This is a challenge we have always faced in the insight industry, if we are really, very honest with ourselves. And we are very conscious of this at Nepa. But in recent…

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Consumer journeys become more and more complex

And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume content, and make their decisions where and when it best serves them on their consumer journey – their path to purchase. Different websites, devices, store channels and media types (both online and offline) interact to impact consumers throughout their journey. This forms the…

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