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Path to purchase

Local retailers can use Big Data to bolster growth

Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail outfits have shut shop through the first quarter, compared to the same period in 2016, according to Credit Suisse, which noted roughly 2,880 store closings by early April, compared to 1,153 during the same period last year. This is not likely to be…

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Consumer journeys become more and more complex

And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume content, and make their decisions where and when it best serves them on their consumer journey – their path to purchase. Different websites, devices, store channels and media types (both online and offline) interact to impact consumers throughout their journey. This forms the…

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Omnichannel perspective on Path to Purchase – needed, but hard to capture

Consumer journeys become more and more complex and changes happen faster than ever. Consumers learn about products, compare prices, share opinions, consume content, and make their decisions where and when it best serves them on their path to purchase. Different websites, devices, store channels and media types (both online and offline) interacts and impact consumers throughout their journey. This forms…

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