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Predictive insights

We can predict the future

A bold statement indeed, but not unjustified. Within the context of big data, it is conceivable that sooner rather than later, we will be able to accurately predict the future in big business. And here’s why. Big data has come of age… Or has it? As many people reading this will be aware, much has been written about big data…

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Talk is cheap – get better and more predictive insight

To quote David Ogilvy: “The trouble […] is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” This is a challenge we have always faced in the insight industry, if we are really, very honest with ourselves. And we are very conscious of this at Nepa. But in recent…

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