Rethink syndicated brand tracking
and panel-only data
Off‑the‑shelf brand metrics tell you what changed. Nepa combines tailored tracking, panel data and consultancy to explain why – and what to do next.
Why NEPA?
Nepa – a trusted partner to leading brands
Syndicated tracking and panel providers give you continuous brand KPIs and rich benchmarks. You get dashboards, trend lines and category norms – but often, the real work starts after the data is delivered.
Nepa turns brand tracking into a decision‑support system: we design around your business, integrate with your data, and add expert guidance so you can turn brand metrics into advantage – not just another report.
Trusted by Leading Brands
Our success formula
The limits of syndicated and panel‑based tracking
More data isn’t the same as more clarity
Panel owners and syndicated tracking programs promise continuous, ready‑made brand data. Through large, proprietary panels and subscription dashboards, you can:
- Track awareness, consideration, preference and buzz over time.
- Benchmark against competitors and category norms.
- Access long time series, especially in mature markets.
It’s a powerful starting point. But there are trade‑offs:
- You buy into fixed questions and target groups – limited room to reflect your unique category, architecture or strategy.
- You get data as a service – the analysis, interpretation and internal storytelling is mostly left to you.
- You adapt your questions to their system – not the other way around.
If you have strong internal insight resources and mainly need scalable data and benchmarks, this can work well. But when you need to understand why your brand is moving and how to respond, syndicated dashboards and raw panel data will only take you so far.
What you get
Beyond “data as a service” – towards decisions
Panel‑based providers like YouGov, Norstat, Toluna and Dynata excel at large, continuous samples and efficient fieldwork. Many brands use them to secure a flow of tracking data they can analyse themselves.
Nepa is built for teams that want more than data delivery:
Tailored tracking instead of fixed questionnaires
We’re not locked into a single syndicated question set. We design your tracker around your specific category, markets, competitive set and decision needs – with the flexibility to evolve over time.
Analysis, interpretation and recommendations included
Rather than dropping data and dashboards on your desk, we combine analytics with consultancy. We help you understand why key metrics look the way they do – and what actions will matter across brand, comms and commercial levers.
Integration with your business data
We connect tracking with your own data – sales, media, campaign performance, digital behaviour and more – so insights reflect your real business reality, not just survey scores.
Decision‑ready outputs for multiple stakeholders
We translate tracking results into clear narratives and recommendations for marketing, insights, finance and leadership – so brand becomes a shared, evidence‑based conversation.
Panel and syndicated solutions win on price, speed and ready‑made benchmarks. Nepa wins when you need relevance, flexibility and a partner that can turn tracking and panel data into concrete business decisions.
What you get
What you get with Nepa Brand Tracking
From a stream of numbers to a clear direction
With Nepa, you don’t just subscribe to a data feed. You get a brand tracking program designed to support the decisions that matter most.
You can expect:
- A custom brand health framework: A tracking design that reflects your funnel, your brand architecture and how people really choose in your category, not a generic, one‑size‑fits‑all model.
- Relevant, not generic, benchmarks: Competitive sets, norms and segments chosen to match your true context – across markets, brands and audiences that matter to you.
- “Why” behind the “what”: Analyses that uncover the drivers and barriers behind your scores: which perceptions, touchpoints and messages are moving brand strength, and where you’re losing ground.
- Connected view of brand and business: The ability to link tracking results with sales, media and other business data, so you can show how brand work contributes to both short‑ and long‑term outcomes.
- Actionable recommendations and playbooks: Clear guidance on positioning, messaging, channel and investment priorities – plus regular sessions to align stakeholders and plan next steps.
Proof in practice: when brands need more than panel data
Proven results – real clients
Fastighetsbyrån – from ad hoc insights to continuous Brand Tracking
Fastighetsbyrån, Sweden’s largest real estate agency with over 270 offices, operates in a highly competitive, low‑frequency category where staying top of mind is critical. They relied on one‑off studies, which made it hard to follow the brand over time or react quickly. By moving to continuous Brand Tracking with Nepa, they gained a structured, always‑on view of brand performance before, during and after campaigns, complemented by deeper tools like Brand Touch and an Insight Community. This combination strengthened decision‑making and helped keep the brand relevant and top of mind in a complex market.
Proven results – real clients
If Insurance – measuring brand advertising impact across the Nordics
If Insurance, the leading property and casualty insurer in the Nordics with millions of customers, wanted more than basic tracking; they needed a framework to understand the long‑term impact of brand advertising across Sweden, Finland, Norway and Denmark. Together with Nepa, they co‑developed a cross‑market measurement framework built on proven principles – from balancing long‑ and short‑term activity to ensuring clear links to the brand and creating emotional resonance. This shared model helps If track creative performance and media effectiveness, fine‑tune campaigns and strengthen the brand in a measurable, sustainable way.
What you get
How Nepa Brand Tracking works
We can use our panels, your panels – or both
Nepa is panel‑agnostic. We can run tracking on our own high‑quality panels, work with providers like Norstat, Toluna or Dynata, or leverage your existing arrangements – while we focus on designing, analysing and activating the program.
- Clarify the role of tracking and data
We start with your objectives: what brand tracking should inform, how it needs to work with syndicated sources or existing panels, and which stakeholders must be served. - Design a flexible, decision‑driven tracker
We define the right questionnaire, sample, cadence, markets and competitive set – with room to adapt as your business and category change. - Execute fieldwork and integrate data
We manage or coordinate the data collection, whether via our own panels or partners. We then integrate tracking with your internal data and any syndicated sources you already use. - Turn data into decisions, continuously
We move beyond monthly or quarterly decks. Nepa runs regular readouts, scenario discussions and planning sessions – using dashboards, workshops and playbooks so insights become part of how you operate, not just “another report”.
More insights
Built for teams who can’t stop at “just data”
When internal resources are limited – or too valuable to spend on raw analysis
Panel and syndicated solutions assume someone internally has the time and capability to:
- Clean and combine data from multiple sources.
- Dig into drivers and segments to find real explanations.
- Translate findings into clear stories for stakeholders.
- Push insights into planning, budgeting and creative decisions.
If your insights team is already stretched, or your marketing leadership needs more than periodic data dumps, this becomes a bottleneck.
Nepa is designed for:
- Marketing and brand leaders who need a clear, trusted view of brand performance to steer campaigns, channels and positioning.
- Insights teams who want a strategic partner to extend capacity, co‑own the analysis and challenge thinking – not just a data supplier.
- Finance and leadership who require robust, business‑linked evidence of how brand work supports revenue, margin and long‑term growth.
We do the heavy lifting on design, analysis and activation, so your teams can focus on making better decisions, not wrangling data.
When panel/syndicated solutions are enough – and when to choose Nepa
Honest comparison
Panel‑based and syndicated brand tracking is often the right choice when:
- You mainly need continuous, standardized KPIs and broad benchmarks.
- You have strong internal analytics and insight resources.
- You prefer to buy data separately and handle interpretation and internal storytelling yourself.
- Budget and access to time‑series benchmarks are your primary concerns.
Nepa Brand Tracking becomes the better fit when:
- You need tracking that reflects your specific markets, brand architecture and strategy – not a fixed syndicated setup.
- You want to combine panel and tracking data with your own business data to understand why metrics move.
- Your teams lack the time or capacity to extract and activate insights from raw data and dashboards.
- You see brand tracking as a strategic decision tool, not just a reporting requirement.
If you’re starting to feel that syndicated data or panel dashboards give you “a lot of numbers but not enough direction”, it’s time to explore a different approach.
CLIENTS
Real results, tangible success
PRESS MEDIA