Brand Tracking Archives

Brand Tracking is key to increase Brand Awareness

February 24, 2020
The old saying “out of sight – out of mind” is never as true as when it… Read more

What is brand tracking and why is it important?

February 17, 2020
Brand tracking is a vital ingredient in your marketing operations. Imagine setting up target goals, launching large… Read more

Brand tracking – your most valuable marketing too..

February 12, 2020
If you are new to marketing, or have just taken over a brand, then your first order… Read more

Global lifestyle and clothing brand GANT selects Nepa a..

February 4, 2020
Understand and increase marketing effectiveness through deeper understanding of the market. STOCKHOLM, Sweden (Feb 4th, 2020) –… Read more

The Brand Metrics That Actually Matter

November 4, 2019
Brand is back. A strong, sustainable brand is a critical component in generating long-term sales, so companies… Read more

Brand is back

April 29, 2019
For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more

Tackling Your 2019 Marketing KPIs With a Unified Approa..

March 7, 2019
“How do you really feel about me?” It’s an awkward question in a relationship. It’s also a… Read more

Brand Health Measurement: Developing Your Brand’s Cor..

November 20, 2018
Performance marketing KPIs get a lot of attention these days, and that’s understandable. But, if that’s all… Read more