Brand Tracking
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The Brand Metrics That Actually Matter
November 4, 2019Brand is back. A strong, sustainable brand is a critical component in generating long-term sales, so companies… Read more
Brand is back
April 29, 2019For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more
Tackling Your 2019 Marketing KPIs With a Unified Approa..
March 7, 2019“How do you really feel about me?” It’s an awkward question in a relationship. It’s also a… Read more
Brand Health Measurement: Developing Your Brand’s Cor..
November 20, 2018Performance marketing KPIs get a lot of attention these days, and that’s understandable. But, if that’s all… Read more