The consumer narrative and what matters- Covid edition


Moving beyond the latest consumer trends we have been reading about : CONSCIOUS SHOPPING : PURCHASES CENTERED… Read more

Outsmart competitors by tracking willingness to pay


The actual purpose with most companies’ brand investments is to create an incremental value for its customers.… Read more

Nepa’s syndicated 6-month video game tracker with Cor..


Why start a video game tracker now? The coronavirus pandemic is currently causing the world enormous suffering… Read more

Navigating the COVID-19 world


Here is a PDF describing Nepa's thoughts on how to approach market research and opportunities during COVID-19.… Read more

We can predict the future


A bold statement indeed, but not unjustified. Within the context of big data, it is conceivable that… Read more

Talk is cheap – get better and more predictive in..


To quote David Ogilvy: “The trouble [...] is that people don't think how they feel, they don't… Read more

Insights from “The superpowers of data science and an..


Using the right data for the right purpose Earlier this month, Nepa https://nepa.com/had the good fortune of… Read more

A study about the future of journalism


Introducing the voice of the consumer The major media players in Sweden have developed the prerequisites for… Read more

Of course you should automate your insights work


Actions speak louder than words as we keep talking a lot about creating customer-centric organizations and the… Read more