Insights
What consumers and shoppers want from brands in the fut..
May 13, 2022Nepa's UK Managing Director Lindsay Parry was at the Quirk's Event London 2022 last week hosting a… Read more
Looking into a crystal ball: future trends in FMCG and ..
March 24, 2022The food and beverages industry has seen much development in its approach to sustainability, and our recent… Read more
The consumer narrative and what matters- Covid edition
June 10, 2020Moving beyond the latest consumer trends we have been reading about : CONSCIOUS SHOPPING : PURCHASES CENTERED… Read more
Outsmart competitors by tracking willingness to pay
May 19, 2020The actual purpose with most companies’ brand investments is to create an incremental value for its customers.… Read more
Nepa’s syndicated 6-month video game tracker with Cor..
April 23, 2020Why start a video game tracker now? The coronavirus pandemic is currently causing the world enormous suffering… Read more
Navigating the COVID-19 world
March 20, 2020Here is a PDF describing Nepa's thoughts on how to approach market research and opportunities during COVID-19.… Read more
We can predict the future
July 11, 2017A bold statement indeed, but not unjustified. Within the context of big data, it is conceivable that… Read more
Talk is cheap – get better and more predictive in..
May 31, 2017To quote David Ogilvy: “The trouble [...] is that people don't think how they feel, they don't… Read more
Insights from “The superpowers of data science and an..
April 22, 2017Using the right data for the right purpose Earlier this month, Nepa https://nepa.com/had the good fortune of… Read more
A study about the future of journalism
February 18, 2017Introducing the voice of the consumer The major media players in Sweden have developed the prerequisites for… Read more
