Marketing Optimization
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Catch the Second Wave
April 10, 2019When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more
Thriving in a Transformational Time
April 9, 2019This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more
Omnichannel Revolution Requires New Marketing Measureme..
April 4, 2019The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more
Tackling Your 2019 Marketing KPIs With a Unified Approa..
March 7, 2019“How do you really feel about me?” It’s an awkward question in a relationship. It’s also a… Read more
The Future of Marketing Mix Modelling
November 9, 2018Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more
Marketing Mix Modelling With Facebook
September 21, 2018Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more
5 Traits To Strive For in a Brand Health Measurement Pr..
September 19, 2018Brands are dynamic entities – never static. Marketing professionals need to nurture them and provide constant attention… Read more
Nepa expands into global sports; signs U.S. based indus..
August 22, 2018Nepa appoints sports industry veteran, Steve Livingstone, to build on growth of Nepa’s Consumer Science Platform in… Read more
How to Embrace the Retail Revolution
August 2, 2018Dramatic changes in technology and shopper expectations are fueling a revolution in the retail industry. Retailers that… Read more
Path to Purchase – Connecting Dots in the “..
May 31, 2018Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more