Marketing Optimization
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The Future of Marketing Mix Modelling
November 9, 2018Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more
Marketing Mix Modelling With Facebook
September 21, 2018Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more
5 Traits To Strive For in a Brand Health Measurement Pr..
September 19, 2018Brands are dynamic entities – never static. Marketing professionals need to nurture them and provide constant attention… Read more
Nepa expands into global sports; signs U.S. based indus..
August 22, 2018Nepa appoints sports industry veteran, Steve Livingstone, to build on growth of Nepa’s Consumer Science Platform in… Read more
How to Embrace the Retail Revolution
August 2, 2018Dramatic changes in technology and shopper expectations are fueling a revolution in the retail industry. Retailers that… Read more
Path to Purchase – Connecting Dots in the “..
May 31, 2018Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more
Radio Advertising – from Good to Great
May 17, 2018If you’ve lost sleep wondering how to make your radio advertisements great and missed the recent MTG… Read more
Common mistakes that will make your radio ad flop!
May 17, 2018Nepa and MTG radio recently analyzed over 170 radio ads on 70 dimensions each to determine what… Read more
Oriflame choose Nepa as insight partner for global bran..
September 25, 2017There is a common denominator among successful brands. They all know how to get their brand to really… Read more