The Future of Marketing Mix Modelling


Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more

Marketing Mix Modelling With Facebook


Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more

5 Traits To Strive For in a Brand Health Measurement Pr..


Brands are dynamic entities – never static. Marketing professionals need to nurture them and provide constant attention… Read more

Nepa expands into global sports; signs U.S. based indus..


Nepa appoints sports industry veteran, Steve Livingstone, to build on growth of Nepa’s Consumer Science Platform in… Read more

How to Embrace the Retail Revolution


Dramatic changes in technology and shopper expectations are fueling a revolution in the retail industry. Retailers that… Read more

Path to Purchase – Connecting Dots in the “..


Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more

Radio Advertising – from Good to Great


If you’ve lost sleep wondering how to make your radio advertisements great and missed the recent MTG… Read more

Common mistakes that will make your radio ad flop!


Nepa and MTG radio recently analyzed over 170 radio ads on 70 dimensions each to determine what… Read more

Oriflame choose Nepa as insight partner for global bran..


There is a common denominator among successful brands. They all know how to get their brand to really… Read more