Marketing Optimization
What lies ahead for OTT video?
April 12, 2022With annual revenues for over-the-top (OTT) video streaming platforms projected to reach €427 billion by 20261, competition… Read more
Nepa Brand Impact Series
January 26, 2022Insights are crucial for brands and it's essential to know what to measure and how to measure… Read more
How to measure your brand strength
January 14, 2022The US Engineer W. Edwards Deming once said, “just because you can measure everything, doesn’t mean you… Read more
Block Background Noise – Make Your Brand Data Acc..
December 10, 2021Brand tracking is important. A continuous and holistic measurement of brand health and communications helps brands to… Read more
Tracking healthcare service performance using Nepas cus..
April 21, 2020To ensure that users are consistently offered a great service, continuously measuring patient experience during the crisis… Read more
Nepa’s Communication Pre-testing: Striking the Right ..
March 30, 2020Here is a PDF describing Nepa's thoughts and solutions on how to make sure you have the… Read more
Forrester weighs in on marketing measurement and optimi..
October 16, 2019We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more
Why a recession is a good time to ramp up marketing
October 10, 2019After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more
Catch the Second Wave
April 10, 2019When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more
Thriving in a Transformational Time
April 9, 2019This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more