Marketing Optimization

Forrester weighs in on marketing measurement and optimi..

October 16, 2019
We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more

Why a recession is a good time to ramp up marketing

October 10, 2019
After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more

Shopper Insights & Retail Activation Conference &#..

July 19, 2019
Earlier this week, I had the opportunity to Chair the Shopper Insights & Retail Activation Conference. It… Read more

Catch the Second Wave

April 10, 2019
When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more

Thriving in a Transformational Time

April 9, 2019
This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more

Omnichannel Revolution Requires New Marketing Measureme..

April 4, 2019
The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more

Tackling Your 2019 Marketing KPIs With a Unified Approa..

March 7, 2019
“How do you really feel about me?” It’s an awkward question in a relationship. It’s also a… Read more

The Future of Marketing Mix Modelling

November 9, 2018
Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more

Marketing Mix Modelling With Facebook

September 21, 2018
Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more

5 Traits To Strive For in a Brand Health Measurement Pr..

September 19, 2018
Brands are dynamic entities – never static. Marketing professionals need to nurture them and provide constant attention… Read more