Marketing Optimization
Tracking healthcare service performance using Nepas cus..
April 21, 2020To ensure that users are consistently offered a great service, continuously measuring patient experience during the crisis… Read more
Striking the right tone has never been more important- ..
March 30, 2020Here is a PDF describing Nepa's thoughts and solutions on how to make sure you have the… Read more
Forrester weighs in on marketing measurement and optimi..
October 16, 2019We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more
Why a recession is a good time to ramp up marketing
October 10, 2019After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more
Catch the Second Wave
April 10, 2019When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more
Thriving in a Transformational Time
April 9, 2019This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more
Omnichannel Revolution Requires New Marketing Measureme..
April 4, 2019The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more
Tackling Your 2019 Marketing KPIs With a Unified Approa..
March 7, 2019“How do you really feel about me?” It’s an awkward question in a relationship. It’s also a… Read more
The Future of Marketing Mix Modelling
November 9, 2018Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more
Marketing Mix Modelling With Facebook
September 21, 2018Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more
