What lies ahead for OTT video?


With annual revenues for over-the-top (OTT) video streaming platforms projected to reach €427 billion by 20261, competition… Read more

Nepa Brand Impact Series


Insights are crucial for brands and it's essential to know what to measure and how to measure… Read more

How to measure your brand strength


The US Engineer W. Edwards Deming once said, “just because you can measure everything, doesn’t mean you… Read more

Block Background Noise – Make Your Brand Data Acc..


Brand tracking is important. A continuous and holistic measurement of brand health and communications helps brands to… Read more

Tracking healthcare service performance using Nepas cus..


To ensure that users are consistently offered a great service, continuously measuring patient experience during the crisis… Read more

Nepa’s Communication Pre-testing: Striking the Right ..


Here is a PDF describing Nepa's thoughts and solutions on how to make sure you have the… Read more

Forrester weighs in on marketing measurement and optimi..


We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more

Why a recession is a good time to ramp up marketing


After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more

Catch the Second Wave


When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more

Thriving in a Transformational Time


This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more