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Tech & Science

Our data scientists and technical experts write about the actionable insights that are created in the intersections of different data sources and systems.

Omnichannel perspective on Path to Purchase – needed, but hard to capture

Consumer journeys are becoming more and more complex and changes are happening faster than ever. Consumers learn about products, compare prices, share opinions, consume content and make their purchase decisions where and when it best serves them. Different websites, devices, store channels and media types (both online and offline) interacts and impact consumers throughout their journey; together forming a total…

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