Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.


Prepare to win with Nepa

To succeed in marketing now, you need to be ready to make the right decisions all the time, every time. At Nepa, we deliver the human insights that arm our clients to make those choices, so they can prepare to win.

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Our Philosophy

Every second counts…

In innovative organisations, you need to be ready to make the right decisions daily. At Nepa we know that consumer-facing companies grow by making marketing improvements over time. Which means it is vital to measure and analyse the impact of those marketing activities continuously, ensuring you can adapt to win every day. We call this dynamic marketing intelligence.

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About Us

Make the right decisions

A team of researchers, data analysts and marketing experts, we operate in every major market globally, helping clients like IKEA, Disney, Klarna and Mango make better marketing decisions and grow their brands.

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what we do

Dynamic marketing intelligence

We measure and analyse the impact of our clients’ marketing activities, providing clarity on what people think, say and do over time. We use several keys to unlock brand growth and prove the ROI of marketing – including brand tracking, marketing mix modelling, and campaign evaluation.


Keys to brand growth

Use our continuous brand tracking and strategic modelling approaches to get the true picture of your customers, demonstrate ROI and grow your brand.
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Adapt to win

Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.
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Case study

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success story

GANT trusts Nepa to help it grow

A partnership with global brand health experts Nepa helped GANT to understand their opportunities for growth, how their competition was perceived, and to understand their relative brand strength and positioning in all of their main markets.

Bordeaux , Aquitaine / France - 11 25 2019 : Gant sign store luxury shop in street boutique

We work with brave marketeers
at innovative companies
all over the world


Nepa is a great partner to help us truly understand the consumers of our market. Through our collaboration, quantitative as well as qualitative studies, we shape our offerings and strategic development with the consumer in the centre.

Collaboration is always smooth, and every Nepa-team help raise our gaze and up-our game.

Helena Gedda

Global Head of Consumer Insights, Svea Solar

Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.

Brinda Mathew

Head of Brand Marketing Performance, IKEA Canada

We really appreciate the collaboration with Nepa, as they are genuinely interested in understanding our business challenges. We also love the Nepa dashboard, which is a valuable, hands-on tool to quickly help us with market insights.

Jessica Håkansson

Insight Manager, Telenor Sweden AB

I would 100% recommend the capability and people of Nepa.

Brittney Williams

Portfolio Director of Portable Wholesome Snacks, Kellogg's

The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!

Kajsa Jepson

Global Key Account Manager, Ikano Bank AB

The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.

Knut Vidar Nilsen

Chief Marketing Officer, VARNER

Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.

Alexander Nilsson

Global Brand Strategy & Insights Director, GANT

Nepa’s solution was chosen due to its holistic approach, giving us ability to utilize the project in brand & marketing planning, towards retail customers as well as agency partners.

Riikka Tommila

Insight Manager, Sinebrychoff


Get in touch

Stockholm (HQ)
Stockholm (HQ) Maria Skolgata 83
Stockholm, Sweden
New Delhi
New Delhi WeWork, 32nd Milestone,
Gurugram, Haryana
New York
New York 369 Lexington Ave
New York, NY 10017
Bangalore Indiranagar,
Mumbai WeWork Raheja Platinum,
Andheri East
Helsinki Ludviginkatu 6
00130 Helsinki
London Somerset House
London WC2R 1LA
Oslo Dronning Eufemias 6
Oslo, Norway
Copenhagen Havnegade 39 Copenhagen, Denmark
Miami 78 SW 7th Street
Miami, FL 33130