Always Learning - an improved and modern marketing mix performance
Other MMM projects don’t move the needle in today’s fast-paced world, but we do. Our MMM tools are always changing and adapting to get better and more enhanced, constantly improving our strategy. Nepa's Marketing Mix Modelling allows marketers to adjust activity in near real-time with models that are continuously learning from your media activity, sales performance, and brand health.
Unparalleled access to Social Media dataWe help you understand the sales and brand impact of your Social Media investments through exclusive partnerships with the world’s largest Digital Advertising Platforms – Google, Facebook and Snap.
Short & Long-term effectsGet answers to questions like, “How efficient are different media in driving short term vs. long term sales?”
PredictiveDon’t always look back. Gain insight into your consumers’ next move and shift your focus forward.
IndependentWe’re not owned by or associated with any media agency network. We offer a customized approach for each of our clients with one goal – optimize your media spend.
Nepa's Marketing Mix Modelling Solution
Marketing Mix Modelling deliverables
Optimal investment level
Optimal media mix
Short- and Long-term ROI
Sales contribution and ROI per media type
Media contribution over time