Solutions  -  MMM

Marketing Mix Modeling with a Modern Flair

Optimize Your Marketing Budget for Maximum Sales and Brand Impact

Always Learning.

Other MMM projects don’t move the needle in today’s fast-paced world, but we do.

Nepa's Marketing Mix Modeling allow marketers to adjust activity in near real-time with models that are continuously learning from your media activity, sales performance, and brand health.

Unparalleled access to Social Media data

We help you understand the sales and brand impact of your Social Media investments through exclusive partnerships with the world’s largest Digital Advertising Platforms – Google, Facebook and Snap.

Short- & Long-term effects

Get answers to questions like, “How efficient are different media in driving short term vs. long term sales?”

Predictive

Don’t always look back. Gain insight into your shoppers next move and shift your focus forward.

Independent

We’re not owned by or associated with any media agency network. We offer a customized approach for each of our clients with one goal – optimize your media spend.

Nepa's Marketing Mix Modeling Solution

Model Inputs

Baseline and seasonality Seasonality and holidays
External Effects Salary weeks, weather, consumer confidence index and competitor activities
Internal Effects Product changes, price changes and CRM activities
Media investments TV, OOH, Print, Google search, Facebook, Instagram, Snapchat and display

Marketing Mix Modeling deliverables


Optimal investment level

Optimal media mix

Predictive modeling

Short- and Long-term ROI

Sales contribution and ROI per media type

Media contribution over time

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