Nordic Marketing 2026: What Will Define Growth Across Industries

Prove more with less: How to deliver better results with reduced investment

Have you been asked to work with a smaller or more stretched marketing budget next year? You’re not alone. Join us for an inspiring breakfast session in Helsinki where we’ll show how to get more out of every marketing euro – with smarter ways of working, the right tools, and real-world Nordic case examples.

The session is hosted by Andreas Nordfors, Managing Director of Nepa’s Marketing Acceleration Hub. At Nepa we believe real impact requires more than tools: clear KPIs, scalable ways of working and a culture where insights drive action. Our practical framework — the Nepa “trinity” — brings continuous Marketing Mix Modelling, Brand Tracking and Campaign Evaluation together to steer, measure and optimise all parts of your marketing.

As our opening speaker we’re honoured to welcome Ossi Ahto, one of Finland’s leading marketing thinkers. Ossi will challenge the idea of marketing as a support function and argue that marketing must drive business strategy and growth. He’ll explain how CMOs can speak the CFO’s language and position marketing spend as an investment, not just a cost. Ossi will also stress that data, AI and measurement only create value when tied to profitability and customer value. Building on Ossi’s strategic framing, Andreas will then translate those ideas into practical next steps. He will show how to define the right KPIs, embed repeatable processes and create a true “marketing measurement muscle” — so insight becomes action and marketing can do more with less. Expect concrete cases that demonstrate how a holistic, data-driven approach lets you steer, measure and optimise both brand and performance activities.

We’ll close with an in-depth panel discussion with marketing leaders and industry experts on how to maintain brand direction under changing market conditions and tighter budgets — tracking, adjusting in real time and securing long-term growth.Confirmed panelists:

• Roope Ruotsalainen, Brand & Customer Director, SAKA — sharing hands-on lessons from scaling insight work across markets
• Representative from Google
• More panellists to be announced shortly

Practical info & agenda — 5 February, Helsinki

• 08:30 — Breakfast & networking
• 09:00 — Program starts: Welcome by Andreas Nordfors and keynote by Ossi Ahto
• 09:25 — Andreas Nordfors: From insight to measurement muscle (practical steps & cases)
• 09:45 — Panel: Clients & industry experts
• 10:15 — Close

Venue: Antilooppi POOL, Siltasaari 10, Helsinki
Start the year with new perspectives and practical tools to make every marketing euro count. Sign up today!