Nepa webinar: Selecting marketing optimisation solutions to drive growth

By Nepa Editor | March 4, 2022

Selecting marketing optimisation solutions to drive growth

Which approach will meet your business needs & why

A webinar by Kit Sandford, Head of Analytics, Kalle Backlund, Head of MMM & Robert Beatus, Head of R&D

In this webinar we will go through the differences between Marketing Mix Modeling, Path to Purchase and Role of Search studies and discuss when to select which solution to meet your business needs.

 

Click to the webinar recording here.

 

Read also our blog post about the topic by Kit Sandford: Understanding consumers: what gets them to the checkout

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