Ready to move beyond network agencies?
Choose an independent partner focused on your business impact – not media buying.
Why NEPA?
100% independent
100% focused on business value
At Nepa, we have no media or creative affiliations. Our only interest is to help you make smarter decisions – and drive real growth.
By combining strategic expertise in brand, media, pricing and promotion with advanced analytics and cloud-based platforms, we deliver insights that matter. No hidden agendas. No CPM tunnel vision. Just impact.
Why Nepa
Why clients choose Nepa over network-based MMM?
- Independent from media buying
No incentives to shift spend – just a focus on ROI. - Full 4P modelling
Beyond media: we analyze pricing, promotion and distribution to pinpoint the next best euro. - Integrated brand and creative insights
We connect the dots between campaigns, brand equity and performance – no added silos. - Decision-support, not just modelling
We provide a complete framework: data pipelines, dashboards, reporting and strategic guidance.
Our success formula
Insights that steer the entire business
Our MMM framework is designed to support all stakeholders:
- Visualizations tailored for marketing, finance and leadership
- Scenario planning, forecasting and budget optimization
- Always-on updates to match your business rhythms
- Calibrated with GA4, Meta, TikTok and other platforms
What you get
From insight to impact – what you get
- ROI per channel, campaign and tactic
- Isolated impact of pricing, promotion, seasonality and distribution
- Strategic recommendations grounded in your P&L
- Full integration with media and analytics ecosystems
What our clients say
What clients say
“With Nepa, we know what actually drives the business – not just campaign lift.”
— Marketing Director, Nordic retail brand
“For the first time, we could quantify the trade-offs between pricing, media and in-store execution – and act on them.”
— Head of Commercial Strategy, European FMCG company
“Finally, an MMM model aligned with how our business really works – not how media is bought.”
— CMO, Nordic bank
Bo0k a demo
See the difference for yourself
Book a demo – and experience the power of independent, business-focused Marketing Mix Modelling.
Learn more
Nepa’s Market Mix Modeling – See it in action
Watch a 1-minute overview – click here.
More insights
Built for leaders who expect more
This is for you if if you’re a:
- CMO or Marketing Director seeking full-funnel clarity
- Insights or Strategy lead connecting data to decisions
- CFO or business partner wanting trusted marketing ROI
Bottom line? With Nepa, you get real, actionable insight – delivered with the structure, clarity and speed your business demands.
Meet Our Team
Meet the MMM team
Andreas Nordfors
MD, Measurement
15 years in marketing science including leadership positions at BCG, Meta and GroupM
Jakob Kofoed
CTO
20+ years in media agencies as Global CTO for the marketing science arms of Dentsu and GroupM
Robert Beatus
CPO
25+ years in marketing research, incl. global Head of innovation at NORM (acq. by GfK)
Carolina Stubb
Senior Consultant
PhD with 10+ years in marketing science research, incl. Stockholm School of Economics
Lisa Gröning
Director
10 years in marketing science leading blue chip client engagements at Nepa and GroupM
Björn Vilson
Director
20+ years experience driving marketing acceleration with some of the largest brands in the Nordics
50+ cloud engineers and data scientists, several PhDs in modelling
CLIENTS
Real results, tangible success
PRESS MEDIA