Rethink SaaS-only MMM
Go beyond the dashboard. Choose insights that drive the whole business.
Why NEPA?
MMM should be more than software
Most SaaS platforms for Marketing Mix Modelling stop at dashboards. They provide data, charts and automation – but little guidance on what to actually do next.
At Nepa, we go further. We combine software precision with human expertise to help you turn insights into business value. From aligning marketing with finance, to supporting strategic decisions across all 4Ps – not just media.
Clearer view
Short term wins? Long term impact? You shouldn’t have to choose!
Many SaaS tools optimize for short-term uplift only. Nepa’s approach gives you a clear view of both the immediate and long-term effects of marketing. We connect performance to brand strategy and creativity – so you can build equity while driving results.
Our success formula
You get more than a platform
With Nepa, you get a dedicated team that supports you from end to end:
- Data strategy and integration
- Quarterly or monthly MMM updates
- Insights tailored for marketing, finance, and leadership
- Scenario planning, forecasting and full 4P modelling
- Cross-solution alignment across tracking, brand and creative
What you get
Built for people who steer the business
Our MMM isn’t just a tool – it’s a decision-support system. We help you prioritize, act, and prove the value of marketing across the organization. All with guidance from consultants who understand strategy, not just software.
We deliver clarity
SaaS can’t replace strategic thinking
Platforms can deliver outputs. We deliver clarity, relevance and next steps. That’s why leading marketers partner with Nepa when they’re ready to:
- Go beyond channel optimization
- Link campaigns to business KPIs
- Balance media with price, promotion and distribution
- Build long-term brand equity alongside short-term growth
Bo0k a demo
See what MMM looks like when it’s built for business impact
Book a demo – and discover how Nepa delivers insights that move your marketing forward.
Learn more
Nepa’s Market Mix Modeling – See it in action
Watch a 1-minute overview – click here.
More insights
Built for leaders who expect more
This is for you if if you’re a:
- CMO or Marketing Director seeking full-funnel clarity
- Insights or Strategy lead connecting data to decisions
- CFO or business partner wanting trusted marketing ROI
Bottom line? With Nepa, you get real, actionable insight – delivered with the structure, clarity and speed your business demands.
Meet Our Team
Meet the MMM team
Andreas Nordfors
MD, Measurement
15 years in marketing science including leadership positions at BCG, Meta and GroupM
Jakob Kofoed
CTO
20+ years in media agencies as Global CTO for the marketing science arms of Dentsu and GroupM
Robert Beatus
CPO
25+ years in marketing research, incl. global Head of innovation at NORM (acq. by GfK)
Carolina Stubb
Senior Consultant
PhD with 10+ years in marketing science research, incl. Stockholm School of Economics
Lisa Gröning
Director
10 years in marketing science leading blue chip client engagements at Nepa and GroupM
Björn Vilson
Director
20+ years experience driving marketing acceleration with some of the largest brands in the Nordics
50+ cloud engineers and data scientists, several PhDs in modelling
CLIENTS
Real results, tangible success
PRESS MEDIA