market-segmentation
We help marketing directors in fast growing companies develop winning brand strategies using our market segmentations. Every brand and market situation is unique, so every segmentation model we build is bespoke, ensuring your segmentation is relevant and actionable to your brand and situation.
make winning choices
We build from an initial understanding of your current brand strategy and emerging consumer needs, to an in-depth view of demographics, behaviour, and what is driving consumer relationships to different brands. We use these findings to create a bespoke segmentation model adapted to the brand growth strategy with consumers’ needs at its core.
We are experienced in different markets and categories. We know that sometimes brands need to focus on a sector of the market where they are more likely to win. By understanding your audience and its needs you can make winning product and brand development choices.
Effective communication
Consumers’ needs, values, lifestyle, and drivers vary greatly. If you want to reach the right audience, you need to resonate with them. Our bespoke consumer segmentation models make your market communication more effective, speaking to the heart of your consumers.
Adapt your strategy to people’s needs, lifestyles, behaviours and drivers to target your market successfully
Identify the right audiences to target and build brand strategies to attract different consumer segments. Understand the market to identify white space for different target groups and implement winning market communication.
OUR CLIENTS
THINKING
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.
Headquarters
Maria Skolgata 83,
118 53 Stockholm, Sweden
Phone: +46 8 400 268 00
Email: hello@nepa.com
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