{"id":25509,"date":"2024-10-01T05:54:14","date_gmt":"2024-10-01T05:54:14","guid":{"rendered":"https:\/\/nepa.com\/path-to-purchase\/"},"modified":"2025-09-19T11:27:14","modified_gmt":"2025-09-19T11:27:14","slug":"path-to-purchase","status":"publish","type":"post","link":"https:\/\/nepa.com\/sv\/blog\/path-to-purchase\/","title":{"rendered":"Path to Purchase \u2013 s\u00e5 optimerar Nepa kundresan med data"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o8u3ym-4aea4b88418777b017ee9d84e10b52aa\">\n.avia-section.av-1o8u3ym-4aea4b88418777b017ee9d84e10b52aa{\nbackground-color:#f7f7f7;\nbackground-image:unset;\n}\n<\/style>\n<div id='full-article'  class='avia-section av-1o8u3ym-4aea4b88418777b017ee9d84e10b52aa main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container-sm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-25509'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-10vc1ji-71ea478c13be1e0a5b0de96e9db728da sc-av_one_half av-break-at-tablet-flextable av-mobile-columns-flex av-columns-reverse av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10vc1ji-71ea478c13be1e0a5b0de96e9db728da\">\n.flex_column.av-10vc1ji-71ea478c13be1e0a5b0de96e9db728da{\nwidth:47%;\nmargin-left:0;\n}\n.avia_transform .flex_column.av-10vc1ji-71ea478c13be1e0a5b0de96e9db728da{\nanimation-duration:2s;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-10vc1ji-71ea478c13be1e0a5b0de96e9db728da .av-flex-placeholder{\nwidth:6%;\n}\n<\/style>\n<div  class='flex_column av-10vc1ji-71ea478c13be1e0a5b0de96e9db728da av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9kw53ec-d1614dd24285b1eb25897720d890069d\">\n#top .av-special-heading.av-m9kw53ec-d1614dd24285b1eb25897720d890069d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m9kw53ec-d1614dd24285b1eb25897720d890069d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m9kw53ec-d1614dd24285b1eb25897720d890069d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m9kw53ec-d1614dd24285b1eb25897720d890069d av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Paths to Purchase \u2013 Nepas syn p\u00e5 kundresan<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m9kw5bs5-872fd57e636ea39f53022a972354d2a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Under de senaste fem \u00e5ren har v\u00e5ra kunder sett antalet kontaktpunkter i kundresan \u00f6ka med hela 500\u202f%. Bannerannonser, s\u00f6kordsmarknadsf\u00f6ring, print, tv, bloggar, event, webbinarier, kataloger, utomhusreklam, rekommendationer, sponsrade och organiska sociala inl\u00e4gg, influencers och e-post \u2013 det h\u00e4r \u00e4r bara n\u00e5gra exempel p\u00e5 hur dina kunder m\u00f6ter ditt varum\u00e4rke varje dag. Kundresan \u00e4r inte l\u00e4ngre linj\u00e4r. Varje k\u00f6presa \u00e4r unik och p\u00e5verkas av fler kanaler \u00e4n n\u00e5gonsin. S\u00e5 hur kan du m\u00e4ta effekten av alla dessa kontaktpunkter i en komplex, alltid p\u00e5slagen omnikanalv\u00e4rld?<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzlhbi-a74ab195f515dd61c711577e48f13dc6\">\n.flex_column.av-kzlhbi-a74ab195f515dd61c711577e48f13dc6{\nwidth:47%;\nmargin-left:0;\npadding:0 0 0 0;\n}\n.avia_transform .flex_column.av-kzlhbi-a74ab195f515dd61c711577e48f13dc6{\nanimation-duration:2s;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-kzlhbi-a74ab195f515dd61c711577e48f13dc6 .av-flex-placeholder{\nwidth:6%;\n}\n<\/style>\n<div  class='flex_column av-kzlhbi-a74ab195f515dd61c711577e48f13dc6 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic bottom-to-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9kw6dha-26d18ca0ff3927534dafd9e1c7c57c96\">\n.avia-image-container.av-m9kw6dha-26d18ca0ff3927534dafd9e1c7c57c96 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m9kw6dha-26d18ca0ff3927534dafd9e1c7c57c96 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m9kw6dha-26d18ca0ff3927534dafd9e1c7c57c96 av-styling- avia-align-left  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23583 avia-img-lazy-loading-not-23583 avia_image ' src=\"https:\/\/nepa.com\/wp-content\/uploads\/2025\/04\/3.jpg\" alt='' title='3'  height=\"1034\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/nepa.com\/wp-content\/uploads\/2025\/04\/3.jpg 1500w, https:\/\/nepa.com\/wp-content\/uploads\/2025\/04\/3-300x207.jpg 300w, https:\/\/nepa.com\/wp-content\/uploads\/2025\/04\/3-1030x710.jpg 1030w, https:\/\/nepa.com\/wp-content\/uploads\/2025\/04\/3-768x529.jpg 768w, https:\/\/nepa.com\/wp-content\/uploads\/2025\/04\/3-705x486.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-m1px00hr-45ac999491c2c8e958d06556e465ab60 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  container-sm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-25509'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c0nc48-1e0a4d5ef40ad5ab152cc3d75a57b42d\">\n.flex_column.av-4c0nc48-1e0a4d5ef40ad5ab152cc3d75a57b42d{\nwidth:13.6%;\n}\n.avia_transform .flex_column.av-4c0nc48-1e0a4d5ef40ad5ab152cc3d75a57b42d{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-4c0nc48-1e0a4d5ef40ad5ab152cc3d75a57b42d av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic bottom-to-top  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x66vzs-492fa06621713b266c9897352cd85dbb\">\n.flex_column.av-4x66vzs-492fa06621713b266c9897352cd85dbb{\nwidth:56.8%;\nmargin-left:8%;\n}\n.avia_transform .flex_column.av-4x66vzs-492fa06621713b266c9897352cd85dbb{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-4x66vzs-492fa06621713b266c9897352cd85dbb av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1pwz8ct-e7f7d6a1066b06e26a34efe1acf75414\">\n#top .av-special-heading.av-m1pwz8ct-e7f7d6a1066b06e26a34efe1acf75414{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m1pwz8ct-e7f7d6a1066b06e26a34efe1acf75414 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m1pwz8ct-e7f7d6a1066b06e26a34efe1acf75414 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m1pwz8ct-e7f7d6a1066b06e26a34efe1acf75414 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >M\u00e4t alla kontaktpunkter p\u00e5 samma villkor<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m1pwzip1-bb0cd17d9bda8a15838defbfd17f8b52 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">N\u00e4r antalet digitala och fysiska kontaktpunkter \u00f6kar, blir det avg\u00f6rande att f\u00f6rst\u00e5 vilka som faktiskt driver konvertering, vilka som beh\u00f6ver utvecklas och var det finns outnyttjad potential. Men hur m\u00e4ter du alla kontaktpunkter konsekvent n\u00e4r olika plattformar har egna analysl\u00f6sningar och dataskyddet sk\u00e4rps?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">F\u00f6r att spegla verkligheten m\u00e5ste hela kundresan m\u00e4tas \u2013 f\u00f6re, under och efter k\u00f6pet. Missar du n\u00e5gon del riskerar du att dra fel slutsatser om vad som faktiskt leder till konvertering. Det kr\u00e4vs r\u00e4tt metoder och verktyg f\u00f6r att kunna f\u00f6lja varje steg i kundresan n\u00e4r det h\u00e4nder.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1py3955-6f093eb70d98c9c3daee357391bbda73\">\n#top .av-special-heading.av-m1py3955-6f093eb70d98c9c3daee357391bbda73{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m1py3955-6f093eb70d98c9c3daee357391bbda73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m1py3955-6f093eb70d98c9c3daee357391bbda73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m1py3955-6f093eb70d98c9c3daee357391bbda73 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Nepas Paths to Purchase \u2013 s\u00e5 kartl\u00e4gger vi hela kundresan<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m1py0l3s-9e02a364809a9f99d677e00ac8b75f69 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Vi har utvecklat en metod som kombinerar kontinuerlig insamling av b\u00e5de sj\u00e4lvrapporterad och faktisk beteendedata. Genom att v\u00e4va ihop dessa perspektiv f\u00e5r du en helhetsbild av vad som faktiskt sker \u2013 och varf\u00f6r \u2013 vid varje kontaktpunkt. Effekten av alla kanaler och plattformar samlas in och analyseras, s\u00e5 att du inte missar viktiga korsvisa samband. Utifr\u00e5n detta tar vi fram rapporter som visar exakt vilka faktorer som har st\u00f6rst p\u00e5verkan p\u00e5 kundens v\u00e4g till k\u00f6p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starka internationella varum\u00e4rken har anv\u00e4nt den h\u00e4r kunskapen f\u00f6r att n\u00e5 nya m\u00e5lgrupper, \u00f6ka k\u00f6pfrekvensen och driva f\u00f6rs\u00e4ljning \u2013 genom att f\u00f6rst\u00e5 vad deras kunder efterfr\u00e5gar, var och n\u00e4r.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9r74vbi-d28d71aaf67c54e7d0c0fa9e8e553a3a\">\n.flex_column.av-9r74vbi-d28d71aaf67c54e7d0c0fa9e8e553a3a{\nwidth:13.6%;\nmargin-left:8%;\n}\n.avia_transform .flex_column.av-9r74vbi-d28d71aaf67c54e7d0c0fa9e8e553a3a{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-9r74vbi-d28d71aaf67c54e7d0c0fa9e8e553a3a av_one_fifth  avia-builder-el-13  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35jhlzs-309d98c81b1db596b2c556f9ea4cb9e5\">\n.flex_column.av-35jhlzs-309d98c81b1db596b2c556f9ea4cb9e5{\nwidth:13.6%;\n}\n.avia_transform .flex_column.av-35jhlzs-309d98c81b1db596b2c556f9ea4cb9e5{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-35jhlzs-309d98c81b1db596b2c556f9ea4cb9e5 av_one_fifth  avia-builder-el-14  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3j6unjs-bdf1b7c9e7373741c5c4875e4d55fc16\">\n.flex_column.av-3j6unjs-bdf1b7c9e7373741c5c4875e4d55fc16{\nwidth:56.8%;\nmargin-left:8%;\n}\n.avia_transform .flex_column.av-3j6unjs-bdf1b7c9e7373741c5c4875e4d55fc16{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-3j6unjs-bdf1b7c9e7373741c5c4875e4d55fc16 av_three_fifth  avia-builder-el-15  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1py44a3-39af16dd9231bcca04d038f789145e10\">\n#top .av-special-heading.av-m1py44a3-39af16dd9231bcca04d038f789145e10{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m1py44a3-39af16dd9231bcca04d038f789145e10 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m1py44a3-39af16dd9231bcca04d038f789145e10 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m1py44a3-39af16dd9231bcca04d038f789145e10 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >V\u00e5ra rekommendationer f\u00f6r effektiva Paths to Purchase<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m1py0tr1-47c21a489f2c07d9e38e6ca940366fab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Vill du skapa ordning i den komplexa kundresan? H\u00e4r \u00e4r fem konkreta r\u00e5d:<\/span><\/p>\n<h3><b>Samla all data p\u00e5 ett och samma st\u00e4lle<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Du kan bara utveckla det du kan m\u00e4ta. Om digitala, fysiska, k\u00f6pta och f\u00f6rtj\u00e4nade kontaktpunkter m\u00e4ts p\u00e5 olika s\u00e4tt och i olika system, blir besluten snabbt os\u00e4kra och ofullst\u00e4ndiga.<\/span><\/p>\n<h3><b>Fokusera p\u00e5 det som betyder mest: konvertering<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Allt insikts- och marknadsarbete b\u00f6r syfta till att driva tillv\u00e4xt. N\u00e4r du vet vilka kontaktpunkter som har st\u00f6rst effekt p\u00e5 flest kunder, kan du prioritera dina resurser och skapa maximal aff\u00e4rsnytta \u2013 \u00e4ven med sm\u00e5 team.<\/span><\/p>\n<h3><b>Samla in data i realtid<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Minnet sviker, s\u00e5 utan att m\u00e4ta sj\u00e4lvrapporterad och beteendedata parallellt riskerar du att missa eller feltolka vad som faktiskt ledde till konvertering. Var det synligheten i butik eller var det sociala medier och anv\u00e4ndargenererat inneh\u00e5ll som var avg\u00f6rande f\u00f6r k\u00f6pet?<\/span><\/p>\n<h3><b>Kartl\u00e4gg hela kundresan<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Inget sker isolerat. F\u00f6r att f\u00f6rst\u00e5 hela effekten beh\u00f6ver du m\u00e4ta b\u00e5de online och offline, och se hur kanalerna samspelar. Upplever dina kunder en s\u00f6ml\u00f6s helhet eller finns det friktion som bromsar tillv\u00e4xten?<\/span><\/p>\n<h3><b>Ta hj\u00e4lp f\u00f6r att f\u00f6renkla<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vill du g\u00f6ra det enklare att f\u00f6rst\u00e5 din komplexa kundresa? Boka g\u00e4rna en demo med oss \u2013 vi hj\u00e4lper dig att skapa ordning och tydlighet i Paths to Purchase.<\/span><\/p>\n<h2>D\u00e4rf\u00f6r beh\u00f6ver den klassiska k\u00f6presan uppdateras<\/h2>\n<p><span style=\"font-weight: 400;\">Traditionellt har marknadsf\u00f6rare sett kundresan som en rak v\u00e4g fr\u00e5n k\u00e4nnedom till k\u00f6p. Men det tankes\u00e4ttet tillh\u00f6r en f\u00f6rg\u00e5ngen, f\u00f6rdigital tid. V\u00e5ra studier visar att dagens konsumenter r\u00f6r sig fritt mellan olika steg och kanaler, och att deras beteende har blivit mer diversifierat \u00e4n n\u00e5gonsin. Tratten har f\u00f6rvandlats till en evig loop, d\u00e4r konverteringen st\u00e5r i centrum och kundens v\u00e4g \u00e4r individuell och st\u00e4ndigt f\u00f6r\u00e4nderlig.<\/span><\/p>\n<h2>FAQ: Paths to Purchase \u2013 kartl\u00e4gg hela kundresan med Nepa<\/h2>\n<h3><\/h3>\n<h3><b>Vad \u00e4r Paths to Purchase?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Paths to Purchase \u00e4r Nepas metod f\u00f6r att kartl\u00e4gga hela kundresan \u2013 fr\u00e5n f\u00f6rsta kontakt till k\u00f6p. Den kombinerar sj\u00e4lvrapporterad och beteendebaserad data f\u00f6r att visa vilka kontaktpunkter som driver konvertering.<\/span><\/p>\n<h3><b>Varf\u00f6r \u00e4r det viktigt att f\u00f6rst\u00e5 hela kundresan?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">F\u00f6r att kunna fatta r\u00e4tt beslut, optimera marknadsinsatser och undvika felprioriteringar. Kundresan \u00e4r inte linj\u00e4r \u2013 varje steg p\u00e5verkar helheten.<\/span><\/p>\n<h3><b>Vad \u00e4r en kontaktpunkt?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En kontaktpunkt \u00e4r varje m\u00f6te mellan kund och varum\u00e4rke \u2013 till exempel en banner, ett butikstillf\u00e4lle, en annons p\u00e5 sociala medier eller ett nyhetsbrev.<\/span><\/p>\n<h3><b>Hur har kontaktpunkterna f\u00f6r\u00e4ndrats de senaste \u00e5ren?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Antalet kontaktpunkter har \u00f6kat med upp till 500\u202f%. Konsumenter r\u00f6r sig idag fritt mellan online och offline, vilket st\u00e4ller h\u00f6ga krav p\u00e5 insiktsarbetet.<\/span><\/p>\n<h3><b>Hur m\u00e4ter Nepa kontaktpunkter i realtid?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Genom att samla in b\u00e5de beteendedata och sj\u00e4lvrapporterad feedback \u2013 parallellt. Det g\u00f6r att du ser b\u00e5de <\/span><i><span style=\"font-weight: 400;\">vad<\/span><\/i><span style=\"font-weight: 400;\"> som h\u00e4nde och <\/span><i><span style=\"font-weight: 400;\">varf\u00f6r<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Vilka kontaktpunkter analyseras i Paths to Purchase?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Alla \u2013 fr\u00e5n traditionella medier (tv, print, utomhusreklam) till digitala kanaler, influencers, anv\u00e4ndargenererat inneh\u00e5ll, butik och event.<\/span><\/p>\n<h3><b>Vad \u00e4r syftet med att m\u00e4ta hela kundresan?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Att f\u00f6rst\u00e5 vilka insatser som ger st\u00f6rst effekt \u2013 s\u00e5 att du kan \u00f6ka konverteringen, effektivisera budgeten och minska friktion i k\u00f6presan.<\/span><\/p>\n<h3><b>Hur kan Nepa hj\u00e4lpa mig med min kundresa?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi hj\u00e4lper dig att strukturera, m\u00e4ta och f\u00f6rst\u00e5 alla delar i k\u00f6presan. Du f\u00e5r insikter som \u00e4r anpassade f\u00f6r att driva aff\u00e4rsresultat \u2013 inte bara rapporter.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1pxhxbj-868e1a1d4ce485741f6678016d330f71\">\n#top .av-special-heading.av-m1pxhxbj-868e1a1d4ce485741f6678016d330f71{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m1pxhxbj-868e1a1d4ce485741f6678016d330f71 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m1pxhxbj-868e1a1d4ce485741f6678016d330f71 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m1pxhxbj-868e1a1d4ce485741f6678016d330f71 av-special-heading-h4 custom-color-heading blockquote modern-quote  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Dela artikeln:<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2lakm2g-54c2c5bce7d48a85bce26f94e350078f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul class=\"social-share-icons\" style=\"margin: 0;list-style: none; padding: 0; display: flex; gap: 10px;\"><li style=\"display: inline;margin: 0;\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/nepa.com\/sv\/blog\/path-to-purchase\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/nepa.com\/wp-content\/uploads\/2024\/09\/facebook.png\" alt=\"Facebook\" style=\"width: 24px; height: 24px;\"><\/a><\/li><li style=\"display: inline;\"><a href=\"https:\/\/twitter.com\/intent\/tweet?text=Path to Purchase \u2013 s\u00e5 optimerar Nepa kundresan med data&url=https:\/\/nepa.com\/sv\/blog\/path-to-purchase\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/nepa.com\/wp-content\/uploads\/2024\/09\/twitter.png\" alt=\"Twitter\" style=\"width: 24px; height: 24px;\"><\/a><\/li><li style=\"display: inline;\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/nepa.com\/sv\/blog\/path-to-purchase\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/nepa.com\/wp-content\/uploads\/2024\/09\/linkedin.png\" alt=\"LinkedIn\" style=\"width: 24px; height: 24px;\"><\/a><\/li><\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9dh9t0u-dacf60a9c9b312c92dc5049a907095dd\">\n.flex_column.av-9dh9t0u-dacf60a9c9b312c92dc5049a907095dd{\nwidth:13.6%;\nmargin-left:8%;\n}\n.avia_transform .flex_column.av-9dh9t0u-dacf60a9c9b312c92dc5049a907095dd{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-9dh9t0u-dacf60a9c9b312c92dc5049a907095dd av_one_fifth  avia-builder-el-20  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9azwm5q-ef51e1023a86cc3adf678d22febfec25\">\n.avia-section.av-m9azwm5q-ef51e1023a86cc3adf678d22febfec25{\nbackground-color:#f7f7f7;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-m9azwm5q-ef51e1023a86cc3adf678d22febfec25 main_color avia-section-large avia-no-border-styling  avia-builder-el-21  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-25509'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3fjkkpa-9deb955155c078684f9b54a0e66ce97c av_one_full  avia-builder-el-22  el_before_av_one_half  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><section  class='av_textblock_section av-2zo90lq-3561646d23e73cf6f30fabd22bc4ba14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock section-heading'  itemprop=\"text\" ><p>D\u00e4rf\u00f6r v\u00e4ljer f\u00f6retag Nepa<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2gv2l5a-730a59c46db5d3a2797ce49aea8fce1f\">\n.flex_column.av-2gv2l5a-730a59c46db5d3a2797ce49aea8fce1f{\nwidth:45%;\n}\n.avia_transform .flex_column.av-2gv2l5a-730a59c46db5d3a2797ce49aea8fce1f{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-2gv2l5a-730a59c46db5d3a2797ce49aea8fce1f av_one_half  avia-builder-el-24  el_after_av_one_full  el_before_av_one_half  first av-break-at-tablet flex_column_div av-animated-generic top-to-bottom  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21m4xe6-eb529487f37441351eec71ea0dd645d3\">\n#top .av-special-heading.av-21m4xe6-eb529487f37441351eec71ea0dd645d3{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-21m4xe6-eb529487f37441351eec71ea0dd645d3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-21m4xe6-eb529487f37441351eec71ea0dd645d3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-21m4xe6-eb529487f37441351eec71ea0dd645d3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-25  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >St\u00e4rk varum\u00e4rket med insikter du kan agera p\u00e5<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gvh7n2-b336b5ea982c7746a42bb63746e9d0e8\">\n.flex_column.av-1gvh7n2-b336b5ea982c7746a42bb63746e9d0e8{\nwidth:45%;\nmargin-left:10%;\n}\n.avia_transform .flex_column.av-1gvh7n2-b336b5ea982c7746a42bb63746e9d0e8{\nanimation-duration:2s;\n}\n<\/style>\n<div  class='flex_column av-1gvh7n2-b336b5ea982c7746a42bb63746e9d0e8 av_one_half  avia-builder-el-26  el_after_av_one_half  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic top-to-bottom  column-top-margin'     ><p><section  class='av_textblock_section av-19vc4y6-819927e148fb190e5cea96ac6ca9e8d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock mw65'  itemprop=\"text\" ><p>Anv\u00e4nd v\u00e5ra avancerade analyser f\u00f6r att g\u00f6ra strategin tydligare \u2013 och omvandla komplex data till insikter som leder till l\u00f6nsamma beslut.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ssunhq-486e037c8da002642868ab71e90780b6-wrap avia-button-left  avia-builder-el-28  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/nepa.com\/sv\/kontakta-oss\/'  class='avia-button av-ssunhq-486e037c8da002642868ab71e90780b6 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"H\u00f6r av dig \u2013 s\u00e5 visar vi vad vi kan g\u00f6ra f\u00f6r ditt varum\u00e4rke\"><span class='avia_iconbox_title' >H\u00f6r av dig \u2013 s\u00e5 visar vi vad vi kan g\u00f6ra f\u00f6r ditt varum\u00e4rke<\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6llxd4e-88c42472db3651dc9b669e89b32ee513\">\n.avia-section.av-6llxd4e-88c42472db3651dc9b669e89b32ee513{\nbackground-color:#edebe5;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section 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><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":23583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-25509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Path to Purchase \u2013 s\u00e5 optimerar Nepa kundresan med data<\/title>\n<meta name=\"description\" content=\"Paths to Purchase: F\u00e5 full insikt om kundresan. 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