Tag Archives: online media

The impact of advertising must always be questioned


Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more

Local retailers can use Big Data to bolster growth


Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more

Consumer journeys become more and more complex


And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume… Read more

Omnichannel Perspective on Path to Purchase


Consumer journeys become more and more complex and changes happen faster than ever. Consumers learn about products,… Read more

Optimising value growth by leveraging your Path to Purc..


Profitable growth is ever more challenging Market conditions, increased competition from new channels and providers coupled with… Read more
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