The problem
You already have the data. What’s missing is the process.
Many marketing teams have solid brand tracking in place: reliable data, updated weekly, in a dashboard that’s easy to access. But without a clear structure on top of that data, three problems quietly limit its value:
- The tracker stays a monitoring tool rather than a growth tool — numbers are reported, but they don’t steer decisions.
- Different teams read the same data in different ways, leading to fragmented brand strategy and internal debates driven more by opinion than evidence.
- Leadership asks “What should we change? What should we prioritise?” — and the answers are inconsistent, disconnected, or forgotten by the next quarter.
The result: you pay for continuous tracking, but there is no consistent forum, no shared language, and no agreed decisions coming out of it.
What this webinar gives you
Turn brand tracking into a strategic steering mechanism — not just a dashboard.
In 20 minutes, you will come away with:
- A clear BrandGrow session format that combines a core brand health review, a focused deep dive, and integrated external context.
- A practical approach to identifying where you are gaining or losing ground versus competitors — and which KPIs are genuinely driving growth.
- A rotating deep-dive structure across four strategic areas: target strategy, positioning and pricing power, portfolio optimisation, and campaign effectiveness.
- A method for combining tracking with market share, media spend, and other external data to identify where your brand is underperforming in high-value segments or regions.
- A repeatable cycle: from pre-session questions and 40 hours of tailored analysis, to a 2–3 hour working session, to a concrete action plan revisited in the next wave.
The result: You show up in all the right places, but fail to cut through, fail to build distinctive memory structures, and fail to move the brand or the business. This webinar shows you how to stop operating on gut feeling and start running every major campaign through a learning loop that protects your brand and your budget.
Key highlights from the webinar
Examples from brands that have run BrandGrow over time. In this on-demand session, we share examples from brands across banking, retail, fashion, and FMCG.
Highlights include:
- How a Nordic retail bank identified that preference was lagging in key metropolitan regions despite strong national awareness — and used BrandGrow to reallocate 15% of brand investment, sharpen local positioning, and lift consideration by 4–5 percentage points while improving media efficiency by 10–15%.
- How a global fashion retailer running BrandGrow across 10+ markets increased aided awareness by around eight percentage points in key growth markets and improved campaign-driven consideration lifts by up to 12 percentage points.
- How an FMCG bakery brand clarified the role of each sub-brand in its portfolio, reduced internal cannibalisation and media overlap by around 10%, and grew total category share by approximately 1.5 percentage points.
- Why brands that run BrandGrow regularly report 10–30% improvements in marketing efficiency — by directing strategy based on structured insight rather than opinion.
For many clients, BrandGrow is described as the most valuable part of the collaboration. It is where data finally becomes decisions.
Who should watch
This webinar is relevant for you if:
- You already run continuous brand tracking — with Nepa or another provider — and want to move from monitoring the funnel to actively steering it.
- You are a CMO or brand leader managing multiple stakeholders who need a shared view of priorities, not fragmented readings of the same dashboard.
- You sit in senior leadership and want clear, evidence-based answers when you ask: “What should we change? What should we do next?”
- You manage several markets, brands, or product lines and need a consistent way to align local and global brand decisions over time.
- You are responsible for maximising the return on a significant brand and media budget and cannot afford to leave your tracking investment underused.
About the speakers
Elias Olai — Host and strategy lead
Elias works with marketing teams to ensure continuous tracking moves beyond dashboards and becomes the foundation for how they steer brands and allocate resources.
Carolina Stubb — Commercial lead, brand tracking
Carolina is Nepa’s commercial lead for brand tracking and has worked with tracking clients across retail, financial services, FMCG, technology, and healthcare. She specialises in designing BrandGrow sessions where clients come in with clear questions and leave with prioritised actions, owners, and timelines — tracked and revisited in the next wave.
