Nepa x Meta Whitepaper

In this whitepaper we present aggregated findings from the retail vertical on how to strengthen brand and drive sales using creative advertising. This paper is an extension of the 2020 paper, Driving long-term and short-term sales using Facebook and Instagram advertising, where we examine how following Meta’s Brilliant Basics principles impact long and short-term sales results.

The 2020 whitepaper can be found for download here.

Nepa x Facebook (2022) ‘Driving long-term and short-term sales using Facebook and Instagram advertising – A deep dive into creative execution’