Demand Spaces
Demand Spaces identify where consumers’ needs are not being met by focussing on the motivations and occasions behind a purchase. These insights offer brands the data to intelligently and confidently quantify and prioritise growth opportunities and market whitespace.
Step into your customers’ shoes
Consumer demand is driven by emotional and functional needs. Instead of focusing solely on demographics, Demand Spaces zeroes in on the motivations and occasions behind purchases. This approach reveals why consumers make the choices they do, providing deeper insights into their behaviours.
With this information, brands can decide to either create new products or reposition existing ones to meet unmet consumer needs, no matter where in the competitive landscape they lie.
Simplifying Complexity for Growth
Demand Spaces distils complex consumer decisions into rich, targetable segments. This simple framework helps businesses quantify and prioritise growth opportunities, and potential whitespace.
Demand Spaces offer insights into what drives consumer decisions, allowing businesses to identify the most promising market opportunities.
By mapping out these opportunities, businesses can position their products effectively, avoiding direct competition with other brands targeting the same consumer segments.
Demand Spaces highlight unmet consumer needs, helping businesses develop new products and strategies to capture these opportunities.
Headquarters
Maria Skolgata 83,
118 53 Stockholm, Sweden
Phone: +46 8 400 268 00
Email: hello@nepa.com
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