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Nepa AB (publ): Nepa among vendors in new Analyst Report on Marketing Measurement and Optimization
October 1, 2019
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STOCKHOLM, Sweden/NEW YORK, (October 1, 2019) – Nepa, a leading Consumer Science company offering customer experience and marketing optimization solutions, is among the vendors included in a just-released report from Forrester Research, Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019.
The report is designed to help readers understand the value of improving the business impact of marketing with measurement and optimization tools. It touches on multiple areas including determining marketing ROI and optimizing channel mix.
“Forrester’s reports are highly influential with technology users across multiple industries,” said Fredrik Östgren, CEO at Nepa. “As the report notes, Marketers need a solution that can answer executives’ questions about ROI, return on advertising spend (ROAS), or other financially grounded KPIs, a long-time focus at Nepa. We are pleased to be included in this overview of marketing measurement and optimization platforms.”
Among other recommendations, the report says that, “With the changes that technology has brought to the marketing measurement space, all B2C marketers and analytics professionals should plan to take a fresh look at and update their approaches to measurement.”
Östgren at Nepa concurs. “The Forrester report provides a great introduction to the trends shaping marketing measurement and optimization,” he says. “The technology is changing fast and companies that don’t keep up will start to find themselves at a competitive disadvantage.”
