Solutions

Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

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GRANULAR, ACTIONABLE INSIGHTS

Get the full picture

We collect voluntary, transparent digital behavioural data from real consumers, painting a holistic picture of their digital lives and where your brand can fit in to address real unmet needs.

From this you can not only discover where they would be most open to seeing your brands, but we can leverage AI text analysis to talk to consumers in their own words.

Digital Profiles journey
a complete digital profile

Data collected by our proprietary app

–   Apps downloaded, number of apps used per day, time spend on each & overall

–   Analysis on browsing sessions (this helps to show real-life behaviour, e.g., how long sessions are, how frequent, time of day)

–   Browsers used & search terms

–   Social media engaged with

–   Time spent on each social media app

–   Ads seen on social media websites

–   YouTube / Netflix / Disney+ videos watched

–   Songs / podcasts listened to

–   If consumers watch or skip adverts on VOD platforms and the adverts they’ve seen

–   How people shop within Amazon, how they search, pages they view, what they put in their basket, amount spent

Data Analysis

What are the outputs?

We help you make the most of your existing segmentations, with actionable insights into your consumers, specifically designed to inspire your marketing activations

1. App usage

Understand app usage, and the differences in that usage among your key audiences.

2. Locations

Discover where and when your content is most likely to be seen by your specific tribes.

3. Interactions

Digging deeper into app behaviour, granular data is captured to inform you what to say in these digital environments. This includes search terms, shopping categories interacted with, and audio & video genres listened to.

4. Analyse

Using open AI and machine learning techniques, these vast data sets can be simplified to tell you what categories to align with, which search terms to use when buying advertising, and what interests your key audiences have.
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