Natural skincare manufacturer Liz Earle maximizes profit with Nepa’s pricing optimization tools

Date: November 2, 2018

Stockholm, Sweden

Nepa, a leading Consumer Science company providing customer experience insights and marketing optimization solutions, has released the results of a data analytics project with skincare manufacturer Liz Earle. Using Nepa’s strategic pricing tool, the skincare company implemented price changes in multiple categories and increased profitability.

“Nepa’s team provided an actionable solution which proved to have a high predictive accuracy. 12 months after implementing price changes in 7 categories, we have increased profit £1,200,000 in the first year. We are very happy with these results that are testament to our focus on the consumer and being a data-driven organization.” Rian Edward, Liz Earle Representative

“Nepa used a Discrete choice experiment approach, enabling us to test thousands of possible pricing configurations. This type of methodology is robust but often requires a combination of historical sales data and experimental choice data to accurately predict future consumer behavior. The Nepa team has great experience with these types of projects.” – Niclas Ohman, Chief Product Officer at Nepa

“These results show Nepa’s dynamic ability to provide clients with a range of actionable solutions powered by our passionate and talented team.” Fredrik Östgren, CEO at Nepa.

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