Marketing Intelligence
We measure and analyse the impact of your marketing activities over time, providing clarity on what people think, say, and do. We call this dynamic marketing intelligence, and it allows you to unlock brand growth and prove the ROI of your marketing.
Our Approach
1. Prove marketing is an investment, rather than a cost
Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.
2. Keep your brand relevant
As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.
3. Work out which channels to use, and when
Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.
4. Increase your market share
There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.
Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.
5. Improve the performance of your campaigns
As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.
Core Solutions
Use our continuous brand tracking, marketing mix modelling, and campaign evaluation solutions to get the true picture of your customers, demonstrate ROI, and grow your brand.
Identify what matters most to your customers, act on hidden opportunities, and protect against threats using our continuous brand tracking.
With so many choices, finding the right mix of media for your brand is difficult. Adjust your marketing activity to optimise your investments for both short-term sales and long-term branding.
Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.
Custom Modules
Manage pricing, brand personality, brand assets, and category drivers to place customers at the heart of your marketing decisions and be prepared to win.
True brand equity is all about the price premium your consumers are willing to pay for your brand. Understand how you compare against competitors in an ever-changing marketing landscape, so you can adapt to win.
Understanding your consumer’s needs, values, and behaviours is key to creating effective, engaging content, and building your brand. Segmentations based on people’s needs and values give you the insights to create long-term brand growth.
All good brands have distinctive personalities. Understand what drives your brand versus your competition, to build a uniquely powerful brand experience.
Developing a winning brand and market strategy requires a good understanding of your category, your consumers, and their perceptions. Our in-depth strategic insights across markets and categories give you the big picture and the detail.
Identifying how strong your brand assets are means you can choose which should be used, when, and how.
We offer a range of additional marketing intelligence solutions for business. This includes Customer Experience, Concept & Design Tests, Price & Packaging, Paths to Purchase, and the Role of Search.
CONTACT
Headquarters
Maria Skolgata 83,
118 53 Stockholm, Sweden
Phone: +46 8 400 268 00
Email: hello@nepa.com
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