Overcoming Key Challenges, Improved Brand Health, Media Efficiency, and Sales Growth
THE OVERVIEW
Navigating market challenges
INDUSTRY
Fashion retailer
Fashion retailer
SOLUTIONS
Brand Tracking
Campaign Evaluation
Marketing Mix Modelling
Brand Tracking
Campaign Evaluation
Marketing Mix Modelling
A leading European fashion retailer faced a challenge. Despite a strong market presence and a sizable marketing budget, their sales growth fell short of expectations. Even after boosting their media spend by 50%, revenue remained flat. Unsure of what was causing the stagnation, they turned to Nepa for guidance.
THE CHALLENGE
Three key challenges identified
Declining long-term brand health
By relying on short-term promotions, resulting in temporary sales spikes but failing to cultivate lasting customer loyalty.
Low sender recall
Causing their ads to blend in with those of competitors.
Imbalanced media mix
Underperforming paid search channels were overused, while high-impact brand-building strategies, such as influencer marketing, were underutilized.
The Approach
Uncovering Growth Barriers
with Data-Driven Insights
Analyzing Performance Drivers
Nepa conducted an in-depth analysis to identify the root causes of the client’s challenges, aiming to deliver actionable insights and customized strategies for impactful results. Leveraging our full Trinity Suite—Brand Tracking, Campaign Evaluation, and Marketing Mix Modelling—we uncovered the key factors behind the stagnation.
“Fjällräven’s continuous focus on providing durable and functional products in a responsible way, along with our mission to inspire more people to spend time in nature, has led us on an exciting global expansion journey. Through our collaboration with Nepa, we gain actionable insights into our brand development. We use the dashboard to track both short- and long-term effects in markets worldwide.”
THE RESULT
Elevate your brand with Nepa’s expertise
Our partnership with this leading European fashion retailer is just one example of how our expertise and innovative solutions can address your unique challenges, enhance your brand performance, and drive sales growth. By leveraging our data-driven approach and strategic recommendations, you can achieve similar success and elevate your brand to new heights.
50+
Markets researched globally
300+
Blue chip clients worked with annually
7,500+
Brands and campaigns tracked daily
By leveraging our Trinity Suite, our fashion retailer client achieved significant improvements in several key areas. Our integrated approach enhanced brand health, optimized media spending, and drove sustained sales growth.
Together, the insights from Brand Tracking, Marketing Mix Modelling, and Campaign Evaluation have set the brand on a path toward long-term success and increased market presence.
As a result, they saw a 20% increase in baseline sales and an actual annual sales increase of 16%.
CASE STUDIES
Advancing together strongly
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
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Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
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Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…
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Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
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Nepa’s collaboration with MTV provides data-driven insights, helping optimize brand strategy and fuel growth.
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Transform data into Business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
TRUSTED BY
100+
brands