Blog Post

The Win-Win Proposition


Sports teams have an advantage other businesses generally don’t have: an unusually loyal and enthusiastic customer base.… Read more
Blog Post

Shopper Insights & Retail Activation Conference &#..


Earlier this week, I had the opportunity to Chair the Shopper Insights & Retail Activation Conference. It… Read more
Blog Post

Old Clubs Leading the Way with New Fan-driven Approach


I’ve been fortunate to attend two conferences this summer in the great sports town of Chicago.  The Intersport… Read more
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Successful VoC Programs Include Services- and other in..


Is your Voice of the Customer program speaking to you?  Or are you spending more and getting… Read more
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CX and Brand: Better Together


Whatever happened to Brand?  In the rush to embrace customer experience (CX), it’s become something of a… Read more
Blog Post

CX’s second act – Value Creation


If you want to know where the CX industry is headed, there is no place better than… Read more

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Whitepaper

Shopper-centric P2P Analytics


Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing… Read more
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3 Key Takeaways from Confirmit’s 4th Annual B2B Summi..


Confirmit hosted their 4th Annual B2B Summit focused on one prominent and inspiring theme– how to be… Read more
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Do-it-Yourself CX Software: What you don’t know can c..


In advance of next week’s Forrester conference – CX NYC: Change the Game – Leading Radical CX… Read more
Blog Post

7 Trends from the 2019 Path to Purchase Summit


The 2019 Path to Purchase Summit hosted leaders from Consumer Goods and Retail in Fort Lauderdale around… Read more
Blog Post

3 Key Takeaways from CXPA’s Insights Exchange 201..


Last week, Nepa sponsored the Insights Exchange 2019 in Salt Lake City. The theme of "Moving Mountains"… Read more
Blog Post

CX: The Art Behind the Science


CX measurement software has made it possible for virtually any company to collect feedback from its customers… Read more