Blog Post

CX’s second act – Value Creation


If you want to know where the CX industry is headed, there is no place better than… Read more
Whitepaper

Shopper-centric P2P Analytics


Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing… Read more
Blog Post

3 Key Takeaways from Confirmit’s 4th Annual B2B Summi..


Confirmit hosted their 4th Annual B2B Summit focused on one prominent and inspiring theme– how to be… Read more
Blog Post

Do-it-Yourself CX Software: What you don’t know can c..


In advance of next week’s Forrester conference – CX NYC: Change the Game – Leading Radical CX… Read more
Blog Post

7 Trends from the 2019 Path to Purchase Summit


The 2019 Path to Purchase Summit hosted leaders from Consumer Goods and Retail in Fort Lauderdale around… Read more
Blog Post

3 Key Takeaways from CXPA’s Insights Exchange 201..


Last week, Nepa sponsored the Insights Exchange 2019 in Salt Lake City. The theme of "Moving Mountains"… Read more
Blog Post

CX: The Art Behind the Science


CX measurement software has made it possible for virtually any company to collect feedback from its customers… Read more
Blog Post

Brand is back


For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more
Blog Post

Catch the Second Wave


When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more
Blog Post

Thriving in a Transformational Time


This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more
Blog Post

Lessons From Retail Smarter 2019 – University of ..


Occasionally it’s good to go back to school. Last week, I had the opportunity to attend Retail Smarter… Read more
eBook

Omnichannel Revolution Requires New Marketing Measureme..


The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more