Consumer insights that drive innovation, development and sales.
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Brand is back panel discussion
July 7, 2020Live panel debate "Brand Is Back - Covid edition", lead by our UK stars Lindsay Parry (previously Cowan) and Sam… Read more
In the News
The consumer narrative and what matters- Covid edition
June 10, 2020Moving beyond the latest consumer trends we have been reading about : CONSCIOUS SHOPPING : PURCHASES CENTERED… Read more
Blog Post
Outsmart competitors by tracking willingness to pay
May 19, 2020The actual purpose with most companies’ brand investments is to create an incremental value for its customers.… Read more
Blog Post
Nepa’s syndicated 6-month video game tracker with Cor..
April 23, 2020Why start a video game tracker now? The coronavirus pandemic is currently causing the world enormous suffering… Read more
Blog Post
Tracking healthcare service performance using Nepas cus..
April 21, 2020To ensure that users are consistently offered a great service, continuously measuring patient experience during the crisis… Read more
Blog Post
Striking the right tone has never been more important- ..
March 30, 2020Here is a PDF describing Nepa's thoughts and solutions on how to make sure you have the… Read more
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Navigating the COVID-19 world
March 20, 2020Here is a PDF describing Nepa's thoughts on how to approach market research and opportunities during COVID-19.… Read more
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Optimize your marketing budget with Marketing Mix Model..
March 5, 2020In today’s world, making sure your marketing budget is optimally utilised across all channels and target groups… Read more
Blog Post
Brand Tracking is key to increase Brand Awareness
February 24, 2020The old saying “out of sight – out of mind” is never as true as when it… Read more
Blog Post
What is brand tracking and why is it important?
February 17, 2020Brand tracking is a vital ingredient in your marketing operations. Imagine setting up target goals, launching large… Read more
Brand tracking – your most valuable marketing too..
February 12, 2020If you are new to marketing, or have just taken over a brand, then your first order… Read more
Blog Post
Q&A with Virgin Voyages Dir. of Sailor Experience,..
February 10, 2020Captain Branson? That’s right - Sir Richard Branson is getting into the cruise business. Virgin Voyages sets… Read more