In the News

Marketing Society article by Robert Beatus: New challen..


LONDON, United Kingdom (October 21st, 2021) - Robert Beatus, Head of R&D at Nepa, shares why it's… Read more
Webinar

SWEDMA webinar – How can you get a comprehensive ..


Webinar: How can you get a comprehensive picture of the effects of marketing? by Kalle Backlund, R&D,… Read more
Blog Post

A consumer’s Path to Purchase is never linear


Understanding the Omnichannel Path to Purchase is no longer a nice to have, but a must have… Read more
Press Release

MTV Insights Studio and Nepa collaboration – MTV ..


MTV Insights Studio launches MTV Youth Study 2021 ‘Atmanirbhar by Circumstance’ A go-to handbook on all things… Read more
Whitepaper

Emerging Sustainability Avatars in India – Nepa Brand..


An increasing number of brands consider sustainability an integral part of their business strategy and communication. And… Read more
Press Release

Nepa selected by Svenska Spel for Brand Tracking and Ca..


STOCKHOLM, Sweden (September 21st, 2021) - Nepa, a leading Consumer Research and analytics company, has been chosen… Read more

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Press Release

Mango partners with Nepa for brand tracking and campaig..


LONDON, United Kingdom (July 20th, 2021) - International fashion retailer Mango has partnered with brand health experts… Read more
Blog Post

Talk the language of the C-suite


Our last blog talked about the need to streamline the KPIs your business measures to cut out… Read more
Blog Post

Keeping brand KPIs simple


A simple Google search for ‘brand measurement’ will provide you with countless websites explaining the ’10 critical… Read more
Blog Post

How to increase brand awareness


Sure, you want consumers to recognise your brand when they encounter it, but increasing brand awareness means… Read more
Blog Post

Brand research: What is it & why is it important?


Brand research is essential if you want to find out your brand’s health and get a better… Read more
Webinar

Maximize ROI on Sustainability – In-depth analysi..


Companies are investing more on sustainability in order to tackle global challenges, but how can one tell… Read more