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Striking the right tone has never been more important- ..


Here is a PDF describing Nepa's thoughts and solutions on how to make sure you have the… Read more
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Navigating the COVID-19 world


Here is a PDF describing Nepa's thoughts on how to approach market research and opportunities during COVID-19.… Read more
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Optimize your marketing budget with Marketing Mix Model..


In today’s world, making sure your marketing budget is optimally utilised across all channels and target groups… Read more
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Brand Tracking is key to increase Brand Awareness


The old saying “out of sight – out of mind” is never as true as when it… Read more
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What is brand tracking and why is it important?


Brand tracking is a vital ingredient in your marketing operations. Imagine setting up target goals, launching large… Read more

Brand tracking – your most valuable marketing too..


If you are new to marketing, or have just taken over a brand, then your first order… Read more

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Q&A with Virgin Voyages Dir. of Sailor Experience,..


Captain Branson? That’s right - Sir Richard Branson is getting into the cruise business. Virgin Voyages sets… Read more
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Global lifestyle and clothing brand GANT selects Nepa a..


Understand and increase marketing effectiveness through deeper understanding of the market. STOCKHOLM, Sweden (Feb 4th, 2020) –… Read more
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CX is a game changer – here is why


In an ever-increasing competitive world, companies need to find their forward momentum in something more than traditional… Read more
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The Brand Metrics That Actually Matter


Brand is back. A strong, sustainable brand is a critical component in generating long-term sales, so companies… Read more
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The CX Loyalty Metrics that Actually Matter


A key challenge of implementing a CX program is demonstrating its value up and down the organization.… Read more
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Forrester weighs in on marketing measurement and optimi..


We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more

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