Blog
Insights, ideas, and inspiration for modern marketers.
From challenger to category leader: Vanessa Lindblad on Caia’s growth journey
A bold beginning When Vanessa Lindblad took the stage at Nepa’s event, she brought the audience straight into the heart of Caia’s story. A journey that didn’t begin with a big media budget or global distribution power, but with a handful of founders and a clear ambition: to shake up the beauty industry. Vanessa spoke […]
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The new playbook for marketing effectiveness
Many marketing leaders are entering 2026 with flatter or shrinking budgets, while expectations on growth and commercial impact continue to rise. The Nepa Breakfast Session on 29 January 2026, hosted with Nordnet and Google, focused squarely on that tension: how to “prove more with less” by working smarter with measurement, ways of working and culture […]
The brands that grow tomorrow are already measuring differently today
In our latest interview, Nepa’s CEO Anders Dahl shares why the rules of growth are shifting – and how leading brands are moving from one-off campaign metrics to continuous brand performance. Anders, why is brand measurement getting so much attention right now? – Because the game is changing. For years, marketing success was measured by […]
