Consumer insights that drive innovation, development and sales.

Former SAS CEO, Jan Carlzon, on Empowered Employees and..

February 21, 2019
My philosophy is that every department has one objective: develop customer satisfaction by meeting customer needs.  Everything… Read more

5 Key Takeaways – National Sports Forum 2019

February 19, 2019
I recently attended my first National Sports Forum in Las Vegas and, Wow – what an event… Read more

3 Signs Your DIY CX Measurement is Weakening Your CX St..

February 13, 2019
Developing a customer experience strategy is easier said than done. It’s a process that needs to be… Read more

Making good things happen on the omnichannel path to pu..

February 1, 2019
The old proverb has it that “good things come to those who wait.” According to the Internet,… Read more

Brand Health Measurement: Developing Your Brand’s Cor..

November 20, 2018
Performance marketing KPIs get a lot of attention these days, and that’s understandable. But, if that’s all… Read more

The Future of Marketing Mix Modelling

November 9, 2018
Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more

Natural skincare manufacturer Liz Earle maximizes profi..

November 2, 2018
Data-driven decision-making results in £1,200,000 profit increase Stockholm, Sweden Nepa, a leading Consumer Science company providing customer… Read more

Why Investing In Fan Insights Is a Smart Play

October 24, 2018
Sports fans are extremely passionate and typically quick to give you their thoughts about a certain player… Read more

Dressmann, Nordic menswear fashion chain, chooses Nepa ..

October 9, 2018
Holistic CX measurement solution and extensive retail experience leads to another client partnership Stockholm  Nepa, a leading Consumer… Read more

Time to Assess your CX Measurement Program?

September 27, 2018
As we post this blog, our industry is celebrating CX Day 2018 and gathering at the Forrester… Read more

Marketing Mix Modelling With Facebook

September 21, 2018
Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more

5 Traits To Strive For in a Brand Health Measurement Pr..

September 19, 2018
Brands are dynamic entities – never static. Marketing professionals need to nurture them and provide constant attention… Read more