Consumer insights that drive innovation, development and sales.

Shopper Insights & Retail Activation Conference &#..

July 19, 2019
Earlier this week, I had the opportunity to Chair the Shopper Insights & Retail Activation Conference. It… Read more

Old Clubs Leading the Way with New Fan-driven Approach

July 16, 2019
I’ve been fortunate to attend two conferences this summer in the great sports town of Chicago.  The Intersport… Read more

Successful VoC Programs Include Services- and other in..

July 12, 2019
Is your Voice of the Customer program speaking to you?  Or are you spending more and getting… Read more

CX and Brand: Better Together

June 26, 2019
Whatever happened to Brand?  In the rush to embrace customer experience (CX), it’s become something of a… Read more

CX’s second act – Value Creation

June 18, 2019
If you want to know where the CX industry is headed, there is no place better than… Read more

Shopper-centric P2P Analytics

June 17, 2019
Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing… Read more

3 Key Takeaways from Confirmit’s 4th Annual B2B Summi..

June 17, 2019
Confirmit hosted their 4th Annual B2B Summit focused on one prominent and inspiring theme– how to be… Read more

Do-it-Yourself CX Software: What you don’t know can c..

June 6, 2019
In advance of next week’s Forrester conference – CX NYC: Change the Game – Leading Radical CX… Read more

7 Trends from the 2019 Path to Purchase Summit

May 29, 2019
The 2019 Path to Purchase Summit hosted leaders from Consumer Goods and Retail in Fort Lauderdale around… Read more

3 Key Takeaways from CXPA’s Insights Exchange 201..

May 29, 2019
Last week, Nepa sponsored the Insights Exchange 2019 in Salt Lake City. The theme of "Moving Mountains"… Read more

CX: The Art Behind the Science

May 8, 2019
CX measurement software has made it possible for virtually any company to collect feedback from its customers… Read more

Brand is back

April 29, 2019
For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more