Blog Post

Catch the Second Wave


When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more
Blog Post

Thriving in a Transformational Time


This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more
Blog Post

Lessons From Retail Smarter 2019 – University of ..


Occasionally it’s good to go back to school. Last week, I had the opportunity to attend Retail Smarter… Read more
eBook

Omnichannel Revolution Requires New Marketing Measureme..


The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more
Blog Post

When Season Ticket Holders Don’t Renew


Getting repeat customers is the holy grail of most businesses, and what’s better for that than a… Read more
eBook

Empower Employees Win Customers


Win in the Age of the Customer with Empowered Employees Learn how measurement and analytics can lead… Read more
Blog Post

Does Your Sports Strategy Rely Too Much on GameDay Tact..


“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”… Read more
Blog Post

Tackling Your 2019 Marketing KPIs With a Unified Approa..


“How do you really feel about me?” It’s an awkward question in a relationship.  It’s also a… Read more
Blog Post

3 Key Takeaways from The National Grocers Association S..


As someone who has worked in the customer experience space for over 20 years, across multiple industries,… Read more
Blog Post

Former SAS CEO, Jan Carlzon, on Empowered Employees and..


My philosophy is that every department has one objective: develop customer satisfaction by meeting customer needs.  Everything… Read more
Blog Post

5 Key Takeaways – National Sports Forum 2019


I recently attended my first National Sports Forum in Las Vegas and, Wow – what an event… Read more
Blog Post

3 Signs Your DIY CX Measurement is Weakening Your CX St..


Developing a customer experience strategy is easier said than done. It’s a process that needs to be… Read more