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Shopper Insights & Retail Activation Conference &#..


Earlier this week, I had the opportunity to Chair the Shopper Insights & Retail Activation Conference. It… Read more
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Old Clubs Leading the Way with New Fan-driven Approach


I’ve been fortunate to attend two conferences this summer in the great sports town of Chicago.  The Intersport… Read more
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Successful VoC Programs Include Services- and other in..


Is your Voice of the Customer program speaking to you?  Or are you spending more and getting… Read more
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CX and Brand: Better Together


Whatever happened to Brand?  In the rush to embrace customer experience (CX), it’s become something of a… Read more
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CX’s second act – Value Creation


If you want to know where the CX industry is headed, there is no place better than… Read more
Whitepaper

Shopper-centric P2P Analytics


Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing… Read more

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3 Key Takeaways from Confirmit’s 4th Annual B2B Summi..


Confirmit hosted their 4th Annual B2B Summit focused on one prominent and inspiring theme– how to be… Read more
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Do-it-Yourself CX Software: What you don’t know can c..


In advance of next week’s Forrester conference – CX NYC: Change the Game – Leading Radical CX… Read more
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7 Trends from the 2019 Path to Purchase Summit


The 2019 Path to Purchase Summit hosted leaders from Consumer Goods and Retail in Fort Lauderdale around… Read more
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3 Key Takeaways from CXPA’s Insights Exchange 201..


Last week, Nepa sponsored the Insights Exchange 2019 in Salt Lake City. The theme of "Moving Mountains"… Read more
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CX: The Art Behind the Science


CX measurement software has made it possible for virtually any company to collect feedback from its customers… Read more
Blog Post

Brand is back


For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more