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Brand Tracking is key to increase Brand Awareness


The old saying “out of sight – out of mind” is never as true as when it… Read more
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What is brand tracking and why is it important?


Brand tracking is a vital ingredient in your marketing operations. Imagine setting up target goals, launching large… Read more

Brand tracking – your most valuable marketing too..


If you are new to marketing, or have just taken over a brand, then your first order… Read more
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Q&A with Virgin Voyages Dir. of Sailor Experience,..


Captain Branson? That’s right - Sir Richard Branson is getting into the cruise business. Virgin Voyages sets… Read more
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Global lifestyle and clothing brand GANT selects Nepa a..


Understand and increase marketing effectiveness through deeper understanding of the market. STOCKHOLM, Sweden (Feb 4th, 2020) –… Read more
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CX is a game changer – here is why


In an ever-increasing competitive world, companies need to find their forward momentum in something more than traditional… Read more

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Blog Post

The Brand Metrics That Actually Matter


Brand is back. A strong, sustainable brand is a critical component in generating long-term sales, so companies… Read more
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The CX Loyalty Metrics that Actually Matter


A key challenge of implementing a CX program is demonstrating its value up and down the organization.… Read more
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Forrester weighs in on marketing measurement and optimi..


We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more
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Why a recession is a good time to ramp up marketing


After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more
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CX Business Value Starts with Buy In


By now it’s well established that a CX program, properly executed, can reenergize organizations and transform the… Read more
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The Win-Win Proposition


Sports teams have an advantage other businesses generally don’t have: an unusually loyal and enthusiastic customer base.… Read more

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