Trusted by Leading Brands

OVERVIEW

Smarter marketing decisions start here

Not sure what’s really working in your marketing?

This video shows how Nepa’s always-on Marketing Mix Modelling (MMM) helps you take control. MMM is a proven method that uses your actual sales and marketing data to measure the impact of every channel—TV, digital, social, and more.

Unlike traditional MMM tools that are slow and hard to act on, Nepa gives you fast insights and real experts to guide your decisions continuously .

 Watch now to see how you can make smarter budget calls—and grow your business with confidence.

WATCH THE VIDEO NOW

Solutions

Solutions to your top marketing mix modelling challenges

Nepa’s MMM removes the blockers that frustrate marketers: outdated data, unclear results, and rigid, static models.

We provide continuous, weekly insights—so you can adjust budgets, defend strategy, and grow your brand with confidence.

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FEATURES

Strategic insights – consultative analysis by our brand and marketing experts

Always-on results

No more waits—continuously monitor your performance  

Insights beyond channel-level

Access insights on marketing effect and ROI that go deeper than just the channel level—down to ad format and campaign type — to support smarter, data-based decisions.

Increase business impact

Gain detailed insights that cover more than paid advertising by including both internal and external non-media factors, to shape a cohesive business approach that fosters alignment and holistic growth.

Improve Future Spending

Get clear, actionable and unbiased recommendations from our budget planning tool. By looking at all parts of your media efforts, we help you get the most value and return from future paid media investments.

Your Unique Model

One size doesn’t fit all. We build models that reflect your industry, market conditions and needs.

Insights beyond metrics

We translate model outputs into marketing decisions that foster growth.

Easy to use

Visual dashboards and guided analysis designed for marketing teams

EXPERTISE

Understand how your investments respond to changing market trends and ensure your budget is spent where it drives real value

See how Nepa helps brands cut through the noise, measure real impact, and make smarter decisions week by week.

This isn’t another reporting tool—it’s a decision engine. Watch how it works, and if it clicks, book a demo.

WATCH THE VIDEO NOW

Pricing

Nepa Marketing mix modelling pricing

Mini

For companies that wants to ipsum lorem ipsum lorem

Euro/month
Get A Demo

Mini includes:

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling
Core

For companies that wants to ipsum lorem ipsum lorem

Euro/month
Get A Demo

Includes mini plus :

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling
  • Task queues

Most popular

Pro

For companies that wants to ipsum lorem ipsum

Euro/month
Get A Demo

Mini includes:

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling
  • Task queues
  • Custom reporting & analytics
Enterprise

Get exclusive features for your organization

GET A Quote

Mini includes:

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling

WHY CHOOSE US

Proactive reports & insights

We don’t just deliver data—we deliver clarity, consistently. With our proactive approach, you stay ahead of the curve, not just in the loop.

Onboarding

From day one, we align on your business goals and KPIs. Our team ensures you get the right metrics, filters, and audience views tailored to your needs.

Ongoing Support

Your dedicated experts monitor performance, flag key shifts, and guide you toward the actions that move the needle. No tickets needed—just answers.

Insight Meetings

Get strategic updates, not just status updates. In recurring sessions, we translate data into decisions, helping you prove ROI and sharpen your strategy.

PRICING

Everything You Need to Scale

SEK EUR

MMM Mini

Self-service MMM tool for in-house analysis & optimizations

From 4000 SEK/month

GET A DEMO

MMM Mini includes:

  • Dashboard access
    • Weekly model refresh
  • Dashboard functionality:
    • Business driver trends
    • Media effects and effectiveness development
    • Short- and long-term effects per media (Nepa unique approach)
    • Scenario modeling for budget optimization
  • MMM consultancy:
    • None

MMM Core

MMM Mini + Fuel to your budget & strategy decision rhythms

From 5900 SEK/month

GET A DEMO

MMM Core includes:

  • MMM Mini + following components:
  • MMM consultancy:
    • Quarterly ‘management ready’ reports incl. workshop focused on key development and optimization opportunities
    • One yearly big-room meeting incl. an extensive report to establish full baseline and holistic business optimization
Most popular

MMM Plus

MMM Mini + MMM Core + ‘360’ view of full marketing measurement suite

From 6400 SEK/month

GET A DEMO

MMM Plus includes:

  • MMM Mini + MMM Core + following components:
  • MMM consultancy:
    • Integration of existing brand tracking and campaign evaluations with MMM result for comprehensive ‘360’ recommendations.
    • 360° recommendations

MMM Enterprise

Create a bespoke modelling framework tailored to very specific needs & rhythms

Price on request

GET A QUOTE

Get your ‘board ready’ business case & ‘light’ data audit free of charge

    CASE STUDIES

    See how customers use brand
    tracking to grow better

    Launching new concepts in such a competitive, fast-moving category requires more than a good idea – it demands precise, trustworthy insights
    READ CUSTOMER STORY
    Turning crisis into clarity – how DafgĂ¥rds used insight to regain consumer trust. Read the full success story in this post.
    READ CUSTOMER STORY
    Cure Media and Akademibokhandeln. Turning influence into measurable impact. Read the full success story in this post.
    READ CUSTOMER STORY

    case studies

    See how customers use brand
    tracking to grow better

    GANT trusts Nepa to help it grow

    Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.

    READ CUSTOMER STORY

    DYNATA RISE
    AWARDS 2023

    Award winning surveys

    At the core of our research lies well-designed, engaging surveys. Crafted by industry experts and programmed by a dedicated team, we use one of the leading survey tools to ensure the highest quality responses. In 2023, Nepa received the Dynata Rise Award, recognising us as one of the best in the industry for achieving respondent engagement that leads to better quality answers. We focus on AI, employing a survey scoring tool that automatically disqualifies respondents based on multiple evaluation factors, ensuring valid, engaged responses.

    GET STARTED

    Regain productivity and power connection with marketing mix modelling.

    Get a Demo

    FAQ

    Quick answers to questions you might have

    Ad hoc MMM solutions are designed for in-depth strategic insights, providing a snapshot of your past marketing effectiveness. Continuous MMM, on the other hand, offers ongoing insights with regular updates based on the latest data and trends, allowing for continuous follow-up and strategic planning.

    Nepa’s MMM captures both the direct short-term effects and the long-term brand impact of marketing activities on conversions. This dual approach ensures a comprehensive understanding of how media investments contribute to brand equity and sales over time – decreasing the risk of overestimating the short-term effects. We use brand tracking KPI as a proxy, reflecting changes in brand equity over time. However, in the model, the ultimate output remains sales, ensuring that brand-building efforts are linked to actual business impact and you can report a monetary value of branding efforts.

    We prioritize speed without compromising accuracy. Once we have built your unique model, ongoing updates are fast and seamless—new data is integrated on a weekly or monthly basis, with results typically available within days. These insights are delivered directly through our dashboard, enabling you to make timely, data-driven decisions.

    At a minimum, you’ll need 2-3 years of historical data on media spend, promotions, and sales or conversions. Additional data on direct marketing, special events, pricing, distribution, and competitor activity is highly beneficial to capture the broader business context.

    To measure the long-term impact of investments, continuous brand tracking data on key funnel KPIs is also required.

    External factors like weather, holidays, salary weeks and economic trends such as inflation are always included in our models—we have access to this data, so you don’t need to provide it. Seasonality effects are predicted within the model.

    For ongoing data ingestion, we collaborate with you to set up a streamlined data pipeline that minimizes manual work.

    Nepa’s MMM stands out due to its inclusion of brand modelling, dynamic estimation, and independent consultancy. Our bespoke models are tailored to each client, ensuring unbiased insights and actionable recommendations.

    Choosing Nepa for Marketing Mix Modelling offers several advantages:

    Expertise: Benefit from Nepa’s extensive experience and specialized expertise in MMM.

    Comprehensive Insights: Get both direct sales and long-term brand impact analysis.

    Continuous Updates: Receive continuous, timely insights for strategic planning.

    Unbiased Results: Enjoy independent consultancy with unbiased recommendations.

    Cost Efficiency: Save on costs compared to building and maintaining an in-house team.

    Benchmarks: Compare your results with other players in the industry or against brands with similar investments levels

     

    Nepa provides a robust, expert-driven solution that enhances marketing effectiveness more efficiently than most in-house efforts.

    Unlike most marketing mix modeling companies that deliver static, one-off reports, Nepa provides continuous MMM updates – so your insights are always current. Our model combines automated data integration, dynamic estimation, and expert consultancy, giving you real-time ROI and budget optimization guidance, not just post-campaign analysis.

    Yes. Nepa’s marketing mix modeling solution easily connects with your existing media, CRM, and sales data platforms. Our integration team automates data collection from sources like Google Ads, Meta, and offline media to ensure seamless updates without extra manual effort.

    Clients receive access to an interactive marketing mix modeling dashboard that displays ROI, sales contribution, and budget optimization scenarios. The dashboard is updated weekly or monthly, enabling instant visibility into what drives performance across all channels.

    After the initial model build, Nepa’s continuous MMM provides refreshed results within days of each data update. This means your team can reallocate budgets or adjust campaigns almost in real time, maximizing efficiency and marketing ROI.

    Yes. Our continuous marketing mix modeling captures both short-term sales uplifts and long-term brand effects. We connect brand KPIs – such as awareness and consideration – to business results, proving the financial value of brand investments alongside conversion drivers.

    Our models are continuously recalibrated using fresh data, validated against actual performance, and reviewed by our analytics experts. This process ensures data accuracy, statistical robustness, and trustworthy recommendations for every update cycle.

    Continuous MMM eliminates the need for repeated, ad-hoc projects. By automating data ingestion and model updates, Nepa reduces manual work and recurring consulting fees – providing faster insights at a lower total cost than traditional approaches.

    Absolutely. Our MMM solution is scalable and modular, adapting to different data maturity levels and budgets. Whether you’re a regional retailer or a global brand, you’ll receive a setup tailored to your business goals and available data.

    Data security and privacy are top priorities. Nepa complies with GDPR and uses enterprise-grade encryption and secure data pipelines. You retain full ownership of your data, and we never share or resell it.

    Nepa has proven success in FMCG, retail, telecom, finance, and insurance, among others. Our flexible modelling framework adapts to any category where marketing investment impacts sales, helping both brand- and performance-driven teams optimize results.

    Our PRODUCTS

    Products that power growth

    Still guessing what’s driving your brand growth? Stop.

    With Nepa, you don’t just collect data—you unlock clarity, direction, and results.

    Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.

    From brand building to conversion-driving, we’ve got your back.

    Dive into our portfolio below. These aren’t just products—they’re growth engines.

    Our Products

    Brand Tracking

    Your brand. In real time.

    Track perception shifts and see how your marketing really lands.

    Track in Real Time
    Marketing Mix Modelling

    Know what works. Fix what doesn’t.

    Identify which channels drive actual business impact—continuously.

    SEE WHAT’S WORKING
    Campaign Evaluation

    No more flying blind.

    See which campaigns lift your brand—and which ones tank it.

    EVALUATE CAMPAIGNS