Nepa BrandGrow Program – Stop monitoring your brand. Start steering it.
Brand tracking is one of the most valuable investments a marketing team can make. But data alone doesn’t grow a brand — decisions do.
Nepa BrandGrow Program
The Nepa BrandGrow Program is a structured, expert‑led add‑on for brands already running continuous tracking with Nepa. We work with your team to turn tracking results into a clear, shared view of priorities and an agreed action plan.
By combining your brand tracking data with external context — market share, media investments, trend reports, Google Search data — and facilitating a structured working session, we help your team answer the questions that actually matter:
- Where are we growing, where are we losing ground — and why?
- What does the data say about where to focus our brand strategy this year?
- What actions should we agree on now to protect and grow our position?
Clients who run the Nepa BrandGrow Program consistently see:
- Clearer alignment across marketing, brand and leadership teams
- Recommendations directly connected to business goals and market realities
- 10–30% improvements in marketing efficiency from better‑directed brand strategy
Designed for brand and marketing teams running continuous tracking who want their data investment to drive real decisions — not just dashboards.
Micro‑case – Nordic retail bank
For a Nordic retail bank (financial services), the first two insight‑driven BrandGrow sessions revealed that brand preference was lagging in a handful of high‑value metropolitan areas, despite strong overall awareness.
By reallocating roughly 15% of brand investment and sharpening the positioning in those regions, the bank achieved a 5‑point lift in consideration over 12 months and a clear positive shift in local market share.
Who runs the Nepa BrandGrow Program — and what changes
The program is designed for teams who already have continuous tracking in place — and want to turn it into a strategic growth tool.
Brand and marketing teams at mid‑to‑large companies
Moving from passive monitoring to active brand steering — with a shared team view of what to prioritize and why.
CMOs and brand directors
Connecting tracking data directly to strategic decisions, so brand investment is guided by evidence rather than gut feel or internal politics.
Insights and research leads
Elevating tracking from a reporting function to a strategic growth tool — and demonstrating its value to the wider organisation.
While every brand is different, a typical BrandGrow client has been able to:
- Identify specific areas where brand investment is under‑directed — and reallocate accordingly.
- Move from everyone drawing their own conclusions from the dashboard to one agreed strategic direction.
- Ensure tracking data consistently shapes campaign briefs, positioning decisions and media priorities.
Many clients now treat their BrandGrow sessions as the fixed points in the year when brand, marketing and leadership align on what will change.
Case – Global fashion retailer
One global fashion retailer (apparel) now treats its insight‑based BrandGrow sessions as fixed points in the year where brand, marketing and leadership align. After two years in the program, they consistently leave each session with 3–5 agreed strategic shifts — from market‑by‑market brand priorities to which campaigns to scale up or down.
As their VP Brand described it: “We always had strong tracking. The difference now is that twice a year we turn it into decisions everyone can stand behind.”
The challenge: you have the data. But is anyone acting on it?
Brand tracking is only valuable if it drives decisions – and most organisations struggle to make that happen.
You may recognise this situation:
- Your dashboard is full of data, but there’s no structured process to turn results into agreed priorities.
- Everyone in the organisation has access, but different teams draw different conclusions — and strategy becomes fragmented.
- You know brand tracking matters, but it’s hard to prove its impact when recommendations stay at the insight level and never translate into concrete decisions.
- When leadership asks “what should we do differently?”, the answers are partial, theoretical, or not connected to real business goals.
In a Nordic fashion retail group (multi‑brand fashion retail), more than 30 stakeholders had access to the brand dashboard – but there was no structured forum to translate results into choices. After introducing recurring insight‑based BrandGrow sessions, the same group now leaves each meeting with a one‑page summary of 5–7 agreed actions, each owned by named teams and tracked over time.
The result, if you don’t fix this, is not just missed insights. It is a significant investment in tracking that never fully pays off — because data without decisions is just data.
The solution: a structured program that closes the gap between data and brand growth.
The Nepa BrandGrow Program is not a reporting service. It is a working session — designed to move your team from results to insight to action.
We combine three elements in every session:
- A Core Brand Health Review
- A focused Deep Dive
- Integrated External Context
Together, they give you something most tracking clients have never had: a complete, connected picture — and an agreed plan for what to do next.
The Core Brand Health Review
Every session starts here. We analyse your brand’s competitive position, media impact, and where in the funnel you have the biggest growth opportunity.
You leave with:
- A clear read on where your brand stands vs. competitors right now
- An understanding of how your media investment is affecting brand strength
- A prioritised view of where to focus first – building awareness, improving consideration, or converting to purchase
The Deep Dive
Each session pairs the core review with a focused Deep Dive tailored to your current challenges. We rotate across four strategic areas and focus on the one that will create the most impact right now.
You get focused analysis on:
- Target strategy — where and how to grow your customer base
- Brand positioning & pricing power — finding a unique, relevant position that commands a premium
- Portfolio optimisation — covering the right segments without unnecessary cannibalisation between your own brands
- Campaign effectiveness — connecting tracking data to creative and media performance
Integrated External Context
We don’t just look at your tracker in isolation. We add the external data that makes your results meaningful.
We enrich every session with:
- Market share data to benchmark your position
- Media investment and share of voice
- Google Search Trends to capture category‑level demand
- Industry trend reports for broader market context
- Your own business goals and strategic priorities
What the Nepa BrandGrow Program delivers: impact you can measure
The program is designed to change how your team works with brand data — and the decisions that follow.
Aligned priorities across your organisation: Everyone in the room leaves with the same view of what matters. No more fragmented interpretations, competing narratives, or brand strategy that means different things to different teams.
Recommendations grounded in your business reality: Our input isn’t just theoretically sound — it’s connected to your strategy, your upcoming campaigns and your market realities. We challenge your plans where needed and support them where the data backs them up.
Expert sense‑making you can’t replicate in‑house: We bring benchmarks from hundreds of brands, deep category experience, and the ability to distinguish what’s normal from what genuinely needs action.
A team that builds data literacy over time: The program doesn’t create dependency — it builds capability. Your team gets better at reading, interpreting and acting on tracking data with every session.
Your tracker investment actually paying off: Brand tracking is a significant cost. The Nepa BrandGrow Program is the mechanism that turns it into returns — by ensuring the data shapes the decisions that grow your brand.
A clear case for the investment
The Nepa BrandGrow Program is priced to pay for itself many times over.
Consider a typical scenario:
- Annual marketing spend: 50–200M SEK
- Current brand strategy driven by gut feel or fragmented dashboard reading
- Realistic improvement from better‑directed brand investment: 10–20% in marketing efficiency
This means:
- Better‑allocated spend across channels, campaigns and audiences
- Reduced investment in directions the data shows aren’t working
- A stronger brand baseline that supports pricing power and long‑term margin
Case – Residential real estate company
A residential real estate company (rental housing) used an early insight‑driven BrandGrow session to reassess its target strategy. The data showed that a planned brand push towards a younger audience would have limited impact given the current market dynamics. By pausing a 2–3M SEK TV burst and redirecting that budget towards segments with higher proven potential, the company more than covered the annual cost of the program with a single, better‑informed decision.
The program starts at 222,000 SEK/year on a 36‑month term — for most clients, a fraction of a single misallocated campaign.
In many cases, a single well‑directed strategic decision from a BrandGrow session more than covers the annual program cost.
How it works: from first session to ongoing growth steering
- Share your business goals
Before each session, we ask you to share your priorities, plans and key questions for the coming period. This is what allows us to connect brand data to real decisions — not just produce a report. - We prepare the analysis
Our team builds the core brand health review and Deep Dive analysis, integrating your tracking data with relevant external sources. Where possible, we connect results directly to your stated goals. - The BrandGrow Session
A focused 2–3 hour working session with your core team. We walk through the results and insights together, challenge assumptions, and work toward agreed actions — not just observations. - Agreed action plan
You leave with a clear, shared view of your brand’s priorities and a concrete set of next steps. Not more data — decisions. - Progress tracked over time
Because we run sessions twice a year, we can track whether the actions from the previous session are working — and adjust strategy accordingly. The program gets more valuable the longer you run it, as each session builds on the previous cycle.
Who the Nepa BrandGrow Program is — and isn’t — for
The program is built for brands already running continuous tracking with Nepa who want to do more with their data.
It is particularly well-suited if you:
- Run continuous brand tracking but don’t have a regular, structured process for acting on it
- Have a team that needs a shared forum to align on brand priorities
- Want recommendations connected to your real business goals — not generic insights
- Are in a growth segment and need your brand strategy to actively support commercial targets
The program is not designed for one-off research projects or brands that don’t yet have continuous tracking in place. It is an add-on to tracking — the layer that makes tracking actionable.
Why Nepa: experts who know your data and your market
We are not a generic consultancy presenting findings. We are the team that built your tracker — and we know what your data can and can’t tell you.
You get:
- Deep familiarity with your brand’s tracking history and competitive context
- Experience across hundreds of brand and category challenges
- A team that brings external benchmarks and category norms — so you know what’s truly exceptional vs. what’s noise
- Facilitation that moves a room from data to decisions, not just presentations
Our BrandGrow sessions regularly inform C-level decisions on positioning, media investment, campaign direction and growth priorities.
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