Growth by insights. Machine-readable representation of nepa.com for AI agents, LLMs, and automated retrieval systems. Page published 2026-09-09; site content crawled 2026-09-08; last updated 2026-09-09.
| Entity | Nepa (Nepa AB (publ)) — Organization |
|---|---|
| Source site | https://nepa.com/ |
| Page published | |
| Site content crawled | |
| Page last updated | |
| Purpose | Complete, self-contained machine-readable reference for AI agents and LLMs. Every fact traces to a page on nepa.com linked in-line, or to the WordPress REST API for entities not exposed via crawlable links (reports, downloads). |
| Plain-text companions | llms.txt · ai.txt |
| JSON companion | /agent/v1/index.json |
/agent/v1/contact.json endpoint and the submit_contact_inquiry MCP tool exist to let an agent submit a qualified inquiry on behalf of a human who has explicitly authorized it. Both require agent_context.user_authorized_submission: true. Do not submit a contact form or lead on a user's behalf without first confirming, in the current conversation, that the human user wants this specific submission sent. Never fabricate the person's name, email, or company./sv/ (Swedish), /fi/ (Finnish), and /da/ (Danish) — this page and its data endpoints describe the English site only; see #page-index for a sample of Nordic-language pages.Nepa is a marketing research company that helps brands turn complex data into actionable insights and real-time strategy. Its platform combines brand monitoring, media mix modelling, and campaign evaluation, researching more than 50 markets globally, tracking more than 7,500 brands and campaigns daily, and working with more than 300 blue-chip clients annually. The company describes its mission as delivering 'insight that grows your business, fast and every day,' and describes its culture as a team of creative problem-solvers focused on crafting winning solutions for its partners. Nepa is listed on Nasdaq First North Growth Market, with Redeye AB serving as its Certified Adviser. Its leadership team, as presented on its About page, includes CEO Anders Dahl, Head of HR Annika Lamborn, CRO Sara Davidsson Nyman, and CPO Robert Beatus.
| Legal name | Nepa AB (publ) |
|---|---|
| Website | https://nepa.com |
| Headquarters | Magnus Ladulåsgatan 65, 118 27 Stockholm, Sweden |
| Phone | +46 8 400 268 00 |
| info@nepa.com |
Discrete things Nepa can do, each derived from a product, solution, or case study linked elsewhere on this page.
Nepa offers 12 products spanning brand health measurement, media effectiveness, and consumer understanding.
A continuously updated brand health dashboard that measures brand awareness, perception, and purchase intent, and benchmarks the brand against competitors in real time. It uses AI-powered trend detection to flag risks and links campaign activity to shifts in brand KPIs, with plans starting from 15,000 SEK/month covering brand funnel tracking, 8 brands, and 8 target groups.
Continuously updated marketing mix modelling that quantifies the short-term sales impact and long-term brand-building effect of each marketing channel and campaign. Includes a budget planning tool for reallocating spend, with models refreshed weekly or monthly and built from at least 2-3 years of historical media, sales, and promotion data.
A rapid campaign evaluation solution that measures whether campaigns are noticed, understood, linked to the brand, and how they affect purchase intent, benchmarked against a database of more than 2,800 campaigns. Results are typically delivered within a few days of fieldwork, and the product can be extended with Emotion Palette, Neurons, and Brand Touch add-ons.
Maps a brand's personality across 120 emotional attributes and 8 personality segments to show how it is perceived emotionally relative to competitors. AI-supported analysis links these personality traits to consideration, preference, and loyalty, with insights typically delivered within a few weeks.
Identifies and measures a brand's distinctive assets, such as logos, colors, slogans, and mascots, quantifying each asset's fame, uniqueness, and spill-over to competitors. Benchmarks these assets against competitors to show which drive recall and which need refinement, with results delivered within weeks.
Quantifies brand equity as a measurable KPI showing how much consumers believe a brand is worth compared with its category and key competitors. The metric can be tracked continuously inside the Brand Tracking dashboard to inform pricing decisions.
Builds bespoke consumer segmentation models based on demographics, behaviour, needs, and values to identify which audience groups matter most for a brand's growth strategy. Every segmentation model is custom-built for the client's specific brand and market situation rather than a standardized framework.
An ad hoc market analysis that maps category structure, consumer behaviour and needs, and competitive benchmarking, including a brand positioning review of a brand's strengths, weaknesses, and unique associations. It does not include segmentation but is delivered with prioritized recommendations within weeks.
Maps the full, non-linear consumer journey across digital, physical, paid, earned, and owned touchpoints, combining stated survey data with behavioural tracking data. Quantifies the conversion impact of each touchpoint and identifies the strongest purchase drivers and barriers in the category.
Uses AI to extract hundreds of visual, audio, and contextual features from digital ad creatives across TikTok, Meta, Snapchat, and YouTube, and links those features to cost per acquisition (CPA) rather than engagement metrics. Delivers a creative playbook and re-scores new creative each quarter; a one-off baseline project typically takes four to six weeks and requires at least 50 creatives to analyze (250+ is ideal).
Identifies the internal and external cues consumers use to recall a brand during a buying decision, helping build the 'mental availability' that drives market penetration. Uses a three-step approach of quantifying and prioritizing existing entry points, discovering new ones through qualitative and generative-AI techniques, and continuously monitoring them via the Brand Tracking dashboard.
A bundle combining Marketing Mix Modelling, Brand Tracking, and Campaign Pulse into one AI-supported decision framework, aimed at brands investing 20M+ per year in media. Nepa states Trinity engagements typically deliver 10-20% higher marketing ROI within 12-24 months, double-digit improvements in consideration/preference, and reduced promotion dependency.
https://nepa.com/make-every-marketing-euro-work-10-20-harder/
Nepa's 6 solutions organize its products around common business needs.
Helps brands turn strategy into insight by clarifying what to say, who to say it to, and when to say it, using audience motivation and timing data. Works alongside Nepa's Brand Tracking, Marketing Mix Modelling, Campaign Pulse, Brand Touch, Category Entry Points, and Segmentation products.
Helps build a distinctive, consistent brand by tracking brand performance over time, uncovering emotional connection, and identifying what truly differentiates a brand for its most valuable audiences. Draws on Nepa's Brand Tracking, Marketing Mix Modelling, Campaign Pulse, Brand Touch, Category Entry Points, and Segmentation products.
Focuses on measuring how creative and visual assets perform in real time, connecting visual identity to recall, emotion, and brand perception across every channel a brand appears in. Combines Nepa's Brand Tracking, Marketing Mix Modelling, Campaign Pulse, Brand Touch, Category Entry Points, and Segmentation products to optimize creative before and during campaigns.
Addresses wasted media spend and media activity disconnected from brand growth by identifying which channels and touchpoints drive results, so investment can be focused where it pays back. Uses real-time insight so media plans can be adjusted while campaigns are still running.
Tracks how campaigns build awareness, consideration, and preference in real time rather than waiting for post-campaign reviews, so budgets and messaging can be adjusted mid-flight. Combines Nepa's Brand Tracking, Marketing Mix Modelling, Campaign Pulse, Brand Touch, Category Entry Points, and Segmentation products.
A structured, expert-led add-on for brands already running continuous Brand Tracking with Nepa. Combines tracking data with external context (market share, media investment, trend reports, Google Search data) via a facilitated working session to turn tracking results into a shared view of priorities and an agreed action plan. Nepa states clients typically see 10-30% improvements in marketing efficiency from better-directed brand strategy.
Brand Tracking is a continuously updated dashboard — always-on, refreshed against real-time data. Category Insight is an ad hoc, one-off market analysis of category structure and competitive positioning, delivered within weeks. The two are complementary: Category Insight is often used to set initial strategic direction (e.g. the Dafgårds and Fortnox cases), while Brand Tracking measures performance against that direction on an ongoing basis.
Nepa Trinity bundles three existing products — Marketing Mix Modelling, Brand Tracking, and Campaign Pulse — into one AI-supported decision framework for brands investing 20M+ per year in media. It is not a separate product; a brand can instead buy any of the three individually (see Products) without the unified Trinity framework and its board-level reporting layer.
| Content type | Authored by | Purpose |
|---|---|---|
| Company News | Marketing | Client-win and partnership announcements |
| Press Releases | Investor Relations | Regulatory/investor disclosures — financial reports, AGM notices, executive appointments. Not marketing copy. |
| Blog / Insights | Content & research teams | Thought leadership and market research findings |
See Pricing for the full tier breakdown (MMM Mini, Core, Plus, Enterprise) — Brand Tracking and Campaign Pulse tiers were not captured by the crawl (see the note in that section).
Nepa serves clients across 8 industries.
Know what drives your brand – from shelf to sale
https://nepa.com/know-what-drives-your-brand-from-shelf-to-sale/
Make smarter marketing decisions in finance – with insights that drive trust and growth
https://nepa.com/make-smarter-marketing-decisions-in-finance/
Make every collection count – with insights that grow brand, traffic and sales
Make smarter decisions in retail – from campaign to checkout
https://nepa.com/make-smarter-decisions-in-retail-from-campaign-to-checkout/
Drive smarter marketing decisions in pharma – with insights you can act on
https://nepa.com/drive-smarter-marketing-decisions-in-pharma/
Stay relevant, seen and strategic – with insights for every screen
Clarify what drives performance in telecom – from brand to bundle
https://nepa.com/clarify-what-drives-performance-in-telecom/
Smarter growth for SaaS – powered by insight that scales
Named clients across case studies and announcements: GANT, VARNER, Telenor, Kellogg's, Fjällräven, Hemköp, SBAB, MTV, Sinebrychoff, Atria, Wolt, Dafgårds, If Insurance, Fortnox, Fastighetsbyrån, Business Finland, Cure Media, Akademibokhandeln, Eckes-Granini, Avanza, Haglöfs, Lundhags, Zaptec, Pernod Ricard, Clas Ohlson, Maria Nila, Enklare.se. See Case Studies and Company News for detail.
All 19 published case studies, in full. Results tables are included where Nepa has published quantified outcomes; not every case study has disclosed metrics.
| Industry | Fashion retailer |
|---|---|
| Service | Brand Tracking, Campaign Evaluation, Marketing Mix Modelling |
A leading European fashion retailer saw flat revenue despite a 50% increase in media spend. Nepa's Trinity Suite (Brand Tracking, Campaign Evaluation, Marketing Mix Modelling) identified declining long-term brand health, low sender recall, and an imbalanced media mix as the root causes. Addressing these issues improved brand health, optimized media spending, and drove sustained sales growth.
Result: +20% baseline sales, +16% actual annual sales.
| Metric | Value |
|---|---|
| Increase in baseline sales | 20% |
| Actual annual sales increase | 16% |
https://nepa.com/case/a-fashion-retailers-journey-from-challenge-to-triumph/
| Client | Business Finland (Visit Finland) |
|---|---|
| Industry | Tourism and food exports |
| Service | Market research, category insights |
Business Finland partnered with Nepa to understand how Finland and Finnish food are perceived globally in order to sharpen the country's international destination strategy. Nepa combined a digital and content audit of Nordic tourism channels with a multi-market traveller study to reveal that Finland shared the same 'fresh, natural, pure' narrative as its Nordic neighbours but lacked a distinctive voice and underused food as an engagement driver. The work gave Business Finland a clearer brand narrative built around real, relatable food experiences.
| Client | Cure Media and Akademibokhandeln |
|---|---|
| Industry | Retail and social media marketing |
| Service | Creator & influencer campaign evaluation |
Cure Media, a European creator marketing agency, worked with Nepa to help Swedish book retailer Akademibokhandeln move beyond vanity metrics and measure the real business impact of creator marketing. Two Instagram/TikTok campaigns (autumn 2024 and spring 2025) were evaluated by comparing followers to non-followers, isolating the effect of creator exposure on awareness, message clarity, liking, brand fit and purchase intent.
Result: 63% campaign reach among followers, 79% liking, 27% purchase-intent lift.
| Metric | Value |
|---|---|
| Followers who saw at least one campaign post | 63% |
| Followers who liked the content | 79% |
| Said they were likely to buy from Akademibokhandeln after seeing the campaign | 27% |
| Client | Fortnox |
|---|---|
| Industry | Fintech |
| Service | Category Insight, Continuous Brand Tracking |
As Fortnox expanded from an accounting service into a broader business platform, it partnered with Nepa to clarify brand positioning, understand evolving customer perceptions, and align product and messaging strategy with genuine customer needs. Nepa's Category Insight mapped the competitive landscape, and continuous Brand Tracking let Fortnox measure the impact of each strategic shift over time.
https://nepa.com/case/fortnox-turning-insight-into-direction/
| Client | Fastighetsbyrån |
|---|---|
| Industry | Real Estate |
| Service | Brand Tracking, Campaign Evaluation, Brand Touch, Insight Community |
Fastighetsbyrån, Sweden's largest real estate agency with over 270 offices, relied on one-off studies that made it hard to track brand performance over time. By moving to continuous Brand Tracking with Nepa, plus Brand Touch and Insight Community for deeper strategic work, the company gained a clearer, faster view of brand and campaign performance to support decision-making.
https://nepa.com/case/from-fragmented-insights-to-strategy-fastighetsbyran/
| Client | GANT |
|---|---|
| Industry | Fashion & Lifestyle |
| Service | Brand Tracking, Market Analysis, Consumer Insights |
GANT partnered with Nepa to conduct an in-depth market analysis across its 70 operating markets, identifying its competitive position and defining core KPIs. Nepa developed continuous brand health trackers now covering eleven of GANT's main target markets, giving the team 24/7 access to insights via a KPI dashboard alongside regular meetings to interpret data and track year-on-year trends.
| Client | Hemköp |
|---|---|
| Industry | Grocery retail |
| Service | Marketing Mix Modeling (MMM), Brand Asset Study, Campaign Evaluation |
Despite over 90% brand recognition, Hemköp's advertising was often confused with competitors, meaning its media budget was inadvertently building rival brands. A Nepa Brand Asset Study revealed that Hemköp's color palette overlapped with competitors ICA and Willys, prompting a redesigned, more distinctive visual identity. A subsequent Marketing Mix Modeling analysis with Nepa confirmed that these successive, data-driven changes had a greater impact than one-off fixes.
Result: +36% brand attribution, +29% ad liking, +19% preference, +8% purchase intent.
| Metric | Value |
|---|---|
| Brand attribution | +36% |
| Ad liking | +29% |
| Preference | +19% |
| Purchase intent | +8% |
| Client | Atria |
|---|---|
| Industry | Food & FMCG |
| Service | Distinctive Brand Asset Audit |
Atria wanted to move beyond simple awareness metrics to understand which of its logos, colours, pack designs, origin cues, slogan and sonic branding genuinely drive growth. Nepa's Distinctive Brand Assets study, rooted in Ehrenberg-Bass Institute principles, measured the uniqueness and fame of each asset, giving Atria a tiered playbook ('must use', 'supporting', 'use with care') to guide campaigns, packaging and retail visibility.
https://nepa.com/case/how-atria-identified-the-brand-cues-that-matter-most/
| Client | Wolt |
|---|---|
| Industry | Food delivery / Q-commerce |
| Service | Creative AI Analytics, Campaign Evaluation |
Wolt runs thousands of always-on TikTok campaigns with no unified, evidence-based view of what makes an ad perform. Working with Nepa and TikTok, Wolt used Creative AI analytics to classify features across thousands of ad assets, ran a statistical drivers analysis linking features to CPA, and built a composite Creative Score that fed a custom TikTok Creative Playbook. Key findings: low brand-logo frequency outperformed heavy branding, high visible-face frequency was the strongest performance driver, and low food-in-frame frequency outperformed generic food shots.
Result: up to 40%+ potential CPA reduction from moving to best-practice creative.
| Metric | Value |
|---|---|
| Potential CPA reduction moving from current to best-practice creative | 40% |
| CPA difference between top 10% and bottom 10% of creatives | 60%+ |
| Ads below 'good' creative level at time of analysis | 86% |
| Wolt ads with very high logo frequency (despite low frequency performing best) | 29% |
| Wolt ads with low or no face visibility (despite faces being the strongest performance driver) | 41% |
| Potential CPA reduction for both brand and acquisition campaign types following best-practice guidelines | 37-38% |
| Client | Dafgårds |
|---|---|
| Industry | Food & Beverage |
| Service | Category Insight, Brand Tracking, Brand Asset Study, Campaign Measurement |
After the 2013 horse meat scandal, family-owned Swedish food company Dafgårds responded with years of low-profile communication. Starting in 2019, Nepa ran a Category Insight study to give Dafgårds a unified strategic direction, followed by ongoing Brand Tracking, a 2024 Brand Asset Study, and campaign measurement supporting a test-and-learn approach. Backed by these insights, Dafgårds relaunched its Billys and Gorbys sub-brands and moved from recovery to category leadership.
Result: 600% increase in marketing investment, backed by confidence in the insights.
| Metric | Value |
|---|---|
| Increase in marketing investment (backed by confidence in insights) | 600% |
https://nepa.com/case/how-dafgards-used-insight-to-regain-consumer-trust/
| Client | If Insurance |
|---|---|
| Industry | Insurance |
| Service | Cross-Market Measurement Framework |
If Insurance sought a holistic measurement framework beyond individual creative testing to understand the long-term impact of brand advertising across Sweden, Finland, Denmark and Norway. Nepa co-developed a structured measurement framework built around five principles (balancing long- and short-term activity, reaching the right audience, consistency of investment and creative, clear links to the brand, and emotional resonance), enabling consistent, actionable measurement across all four markets.
| Client | Kellogg's |
|---|---|
| Industry | Food Manufacturing |
| Service | Brand Tracking, Market Analysis, Consumer Insights |
To support a Pringles re-launch with fresh creative and new flavors, Kellogg's had Nepa conduct an omni-channel paths-to-purchase analysis across 10 global markets (including India, the UK, Korea, France and Brazil), covering channels from eCommerce to convenience stores. The findings shaped Kellogg's global shopper strategy and became the basis for a new shopper toolkit adopted as the global Kellogg's standard.
https://nepa.com/case/kelloggs-trusts-nepa-to-help-it-remain-relevant/
| Client | MTV |
|---|---|
| Industry | TV broadcasting |
| Service | Campaign Evaluation, Brand Tracking, Consumer Panel |
MTV, Finland's leading commercial broadcaster, partnered with Nepa to use Campaign Evaluations to quantify the impact of TV advertising for its clients. Nepa also aggregated years of historic Campaign Evaluation data across many advertisers into a Meta Analysis, quantifiably proving the long-term brand-building benefits of TV and program sponsorship advertising.
https://nepa.com/case/mtv-trusts-nepa-to-prove-tv-advertising-is-key/
| Client | Sinebrychoff |
|---|---|
| Industry | Beverages |
| Service | Shopper Journey Mapping, Trend Tracking, Retailer Deep Dives, Category and Activation Strategy Support |
Sinebrychoff, Finland's leading brewery and part of the Carlsberg Group, partnered with Nepa in 2022 to map shopper journeys across beverage categories in Finnish grocery retail, then re-ran an expanded quantitative study in 2025 (approximately 1,000 recent buyers per category across beer, cider, long drinks and RTD) to track how shopper behaviour had evolved. Results were split by retailer to enable targeted deep dives for key retail clients.
https://nepa.com/case/navigating-complexity-in-a-transforming-beverage-category/
| Client | SBAB |
|---|---|
| Industry | Mortgage market, financial services |
| Service | Continuous Marketing Mix Modelling (cMMM), Brand Touch, Brand Tracker, Qualitative Diary Study, Campaign Pulse |
SBAB needed to balance short-term sales with long-term brand strength in a saturated Swedish mortgage market. Nepa combined Continuous Marketing Mix Modelling, Brand Touch, Brand Tracker, a Qualitative Diary Study of the housing journey, and Campaign Pulse to sharpen SBAB's positioning and link perceptions to real-world behaviour. Continuous MMM in particular let SBAB clearly show which marketing investments delivered measurable business outcomes, shifting internal conversations with the CFO and CEO.
| Client | Telenor |
|---|---|
| Industry | Telecommunications |
| Service | Brand Tracking, Consumer Insights, B2B and B2C Market Analysis |
Telenor partnered with Nepa to set up brand trackers in Sweden, Denmark and Finland, monitoring preference, NPS and awareness over time. Regular cross-market meetings and Nepa's advanced package analysis helped Telenor turn raw tracking data into actionable recommendations for pricing, packaging and marketing strategy.
https://nepa.com/case/telenor-trusts-nepa-to-understand-their-business-needs/
| Client | Fjällräven |
|---|---|
| Industry | Apparel & Gear |
| Service | Brand Funnel Analysis, Competitive Performance Tracking, Brand Position Development, Media Investment Analysis |
As Fjällräven expanded beyond the Nordics, it partnered with Nepa in 2023 to implement a consistent brand tracking system across markets. Nepa's brand funnel analysis, competitive performance tracking and brand position development, combined with AI-driven trend insights and media investment data folded into the brand tracker, gave Fjällräven real-time feedback on marketing decisions and short-term effects across global markets.
https://nepa.com/case/turning-insights-into-impact-fjallravens-approach-to-global-brand-growth/
| Client | VARNER |
|---|---|
| Industry | Fashion & Retail |
| Service | Brand Tracking, Market Analysis, Consumer Insights |
Norwegian retail group VARNER (Cubus, Dressmann, Bik Bok, Carlings, Volt, Junkyard and Levi's stores) implemented a continuous Nepa brand tracker to understand how each of its retail chains performed and where growth opportunities existed. Quarterly reports, insight meetings and a real-time dashboard gave VARNER chain-level and group-level visibility to strengthen both individual brands and the wider group.
https://nepa.com/case/varner-trusts-nepa-to-uncover-its-potential/
| Client | Eckes-Granini |
|---|---|
| Industry | Beverages / FMCG – Juice and Energy Drinks |
| Service | Idea tournament and concept screening, Concept testing with trial-rate calibration, Category insight, Packaging/flavour/naming optimisation |
Eckes-Granini needed to validate which of several juice-based energy and wellness concepts would resonate with Finnish consumers in a crowded, globally-dominated energy drink category. Starting with a 2021 concept screening and continuing through a 2025 follow-up study, Nepa combined concept evaluation, trial-rate calibration and benchmarking against 88 Nordic beverage reference concepts to guide positioning, packaging, flavour and naming decisions for Marli Juissi® Energy, which is now available in stores.
Nepa has published 247 blog posts. Full post content is available at each post's own URL, or via the paginated /agent/v1/blog-posts.json REST endpoint (limit/offset query params, max 200 per page). The compact index below lists all 247 posts, sorted newest first.
135 English-language investor press releases, sorted newest first. Swedish-only originals were excluded from this list, except one (Svenska Spel, 2021-09-20) recovered by hand after being found mistagged as Swedish despite its English-language content. Query the paginated /agent/v1/press-releases.json REST endpoint for programmatic access.
12 client-win and partnership announcements from nepa.com/news/ — distinct from investor press releases (above) and client case studies. No publish date was present in the crawled source for these items, so dates are omitted rather than guessed.
32 gated thought-leadership reports, campaign landing pages, downloads, and trust pages (including a security vulnerability-disclosure contact, DEI policy, and whistleblower channel) found on the site that fall outside the products/solutions/case-studies/blog taxonomy — including 6 recovered by querying the WordPress REST API's report/download post types directly, since nothing on the site links to them internally. Type is "report", "download", or "campaign-landing" (a persuasion/positioning page). Summaries are extracted verbatim from real page text where available; several report/download pages render no body content beyond a title and date (likely PDF delivered post-form-submission). Query /agent/v1/resources.json for programmatic access.
| Title | Type | Summary |
|---|---|---|
| A 2026 trend report for Nordic FMCG & Consumer Goods leaders | report | Download the full FMCG & Consumer Goods Marketing 2026 report Or get in touch with one of our insight experts! LOOKING AHEAD Nordic FMCG & Consumer Goods brands enter 2026 in a market where consumer caution, health shifts and channel disruption all hit at once. Consumers are planning to be more intentional and “wiser” with their wallets – saving mo |
| Nepa - a great brand index tracking alternative | campaign-landing | Off‑the‑shelf brand metrics tell you what changed. Nepa combines tailored tracking, panel data and consultancy to explain why – and what to do next. Learn more about us Why NEPA? Syndicated tracking and panel providers give you continuous brand KPIs and rich benchmarks. You get dashboards, trend lines and category norms – but often, the real work s |
| Christmas Pre-testing | campaign-landing | The holiday season is the most competitive time of year. Enormous sums are spent on campaigns that risk disappearing into the chaos. Pressure is high – and standing out isn’t easy.  Massive investments are made during the holidays – and the stakes are higher than ever. Pre |
| Fashion & Retail Marketing 2026 | report | Download the full Fashion & Retail Marketing 2026 report Or get in touch with one of our insight experts! LOOKING AHEAD Nordic fashion and retail head into 2026 with consumer demand under pressure, rapid AI adoption, rising expectations for seamless omnichannel experiences and a tougher insistence on proof of ROI. Inflation and cautious spending d |
| Fashion retail marketing in the Nordics: What drove growth in 2025 – and the playbook for winning in 2026 | report | Download the full 2025–2026 Fashion retail marketing Report Or get in touch with one of our insight experts! LOOKING BACK What really shaped performance in 2025? This executive summary distils the key marketing trends, lessons and success factors from Nepa’s work with leading fashion and lifestyle brands across Sweden, Finland, Denmark and Norway. |
| Finance and insurance marketing 2026 | report | Download the full Finance & Insurance Marketing 2026 report Or get in touch with one of our insight experts! LOOKING AHEAD Nordic finance and insurance enter 2026 in the middle of a major behavioural and technological reset. Customers expect seamless digital journeys, contextual offers and full transparency, while boards demand provable ROI and re |
| Finance & Insurance Marketing in the Nordics: What drove growth in 2025 – and the playbook for winning in 2026 | report | Download the full 2025–2026 Finance & Insurance Marketing Report Or get in touch with one of our insight experts! LOOKING BACK What really shaped performance in 2025? This executive summary distils the key marketing trends, lessons and success factors from Nepa’s work with leading finance and insurance brands across Sweden, Finland, Denmark and Nor |
| Marketing as a growth investment | report | Why traditional marketing KPIs no longer cut it – and what to use instead Get the full report: Marketing as a growth investment. Download now! Or get in touch with one of our insight experts! Marketing as a growth investment Marketing has always been a growth investment. What’s changed is the level of scrutiny. Today, CMOs are expected to commit lo |
| Marketing performance in the Nordics: What mattered in 2025 – and how to win in 2026 | report | Download the full Marketing performance in the Nordics Report for 2025 Or get in touch with one of our insight experts! LOOKING BACK This executive summary distils the key trends, lessons and success factors from Nepa’s work with leading brands across FMCG, fashion, finance, retail, telecom, media, SaaS and travel. It is grounded in continuous bran |
| Maximise Your Marketing Investments with cMMM | campaign-landing | Empower your brand with data-driven tools that optimize campaigns, refine media strategies, and enhance customer connections for your business. GET IN TOUCH Trusted by Leading Brands PRODUCT OVERVIEW In today’s complex marketing landscape, understanding the true impact of your media investments is crucial. Traditional Marketing Mix Modelling (MMM) |
| Nordic FMCG: What drove growth in 2025 – and the playbook for winning in 2026 | report | Download the full 2025–2026 FMCG & Consumer Goods Report Or get in touch with one of our insight experts! LOOKING BACK What really worked in 2025? This executive summary highlights key trends, lessons, and success factors from Nepa’s work with FMCG and consumer brands across Sweden, Finland and Denmark. From value-driven decision-making to hybrid s |
| Nordic Marketing 2026: What Will Define Growth Across Industries | report | Download the full report: Nordic Marketing 2026 Or get in touch with one of our insight experts! LOOKING AHEAD Nordic brands across FMCG & Consumer Goods, Finance & Insurance, Fashion & Retail, E‑commerce, Pharma, Media & Entertainment, Telecom, SaaS / Platforms, Transport and Computer & Mobile Games enter 2026 in a landscape where consumer expecta |
| Ready to move beyond network agencies? | campaign-landing | Choose an independent partner focused on your business impact – not media buying. Learn more about us Why NEPA? At Nepa, we have no media or creative affiliations. Our only interest is to help you make smarter decisions – and drive real growth. By combining strategic expertise in brand, media, pricing and promotion with advanced analytics and cloud |
| Rethink SaaS-only brand tracking | campaign-landing | Dashboards show what moved. Nepa shows why – and how to turn brand metrics into business impact. Learn more about us Why NEPA? Most modern brand tracking platforms give you fast, standardized data in a nice interface. You get trends, funnels and attributes – but often, you’re left to work out the meaning and next steps on your own. Nepa combines ta |
| Rethink SaaS-only MMM | campaign-landing | Go beyond the dashboard. Choose insights that drive the whole business. Learn more about us Why NEPA? Most SaaS platforms for Marketing Mix Modelling stop at dashboards. They provide data, charts and automation – but little guidance on what to actually do next. At Nepa, we go further. We combine software precision with human expertise to help you t |
| Rethink traditional brand tracking with global research giants | campaign-landing | You don’t need a 200‑page deck to steer your brand. Nepa combines rigorous methods, modern tech and senior consultants to give you faster, sharper brand guidance. Learn more about us Why NEPA? Global research networks like Kantar, Ipsos, NielsenIQ and GfK built the original playbook for brand tracking: proprietary models, global norms and thick rep |
| See how your campaign performs before your audience does | campaign-landing | Most campaign risk is invisible until after launch. The message wasn’t clear enough. The brand didn’t land. The creative worked internally but not in the real world. By then, the budget is spent. Pre-testing gives you evidence before you commit — so your decisions are based on what real audiences actually respond to, not what internal reviews sugge |
| Switch to smarter MMM | campaign-landing | Get continuous MMM that matches the speed of your business. Learn more about us Why NEPA? You’re in good company. Nepa supports data-driven, marketing-led and growth-focused organizations across Europe, APAC and North America. Used by: ✔️ Retailers like Hemköp ✔️ Financial brands like SBAB ✔️ Global players like GANT and Telenor ✔️ Agencies and in- |
| The Age of Influence: AI, Algorithms and the New Purchase Journey | report | Earlier this year, Nepa hosted a webinar based on our latest study, The Age of Influence – Understanding what drives purchase decisions today and tomorrow. Drawing on fresh data from more than 1,300 Swedish consumers across categories such as personal care and cosmetics, shoes and clothing, home appliances and personal electronics, we explored how |
| Why some companies grow faster than others | report | How marketing investment is governed at leadership level, not campaigns alone, determines growth. Get the full report: Why some companies grow faster than others. Download now! Why some companies grow faster than others Some companies grow steadily and consistently. Others plateau, recover slowly, or lose ground without a clear explanation. What se |
| Marketing under pressure? Let’s fix that. | campaign-landing | For brands built on speed, trust and results Get a Demo Trusted by Leading Brands Use the right tools In fast-moving markets, every campaign counts. But when your insight is slow, fragmented or hard to act on, brand building becomes guesswork — and your marketing ROI suffers. Nepa helps growth-focused teams connect the dots between brand perception |
| Great brands aren’t built in the dark | campaign-landing | Brand and marketing teams are under pressure to deliver more: more growth, more impact, more efficiency, with fewer resources. But when decisions are based on limited or disconnected insights, even the boldest strategies fall short. Get a Demo Trusted by Leading Brands Improve your performance At Nepa, we help brands move beyond guesswork. By conne |
| Retail media investment trends and growth insights | report | Gated report page (published 2026-06-26). No body content was rendered on the live page beyond the title and publish date at time of crawl — likely delivered as a downloadable asset after form submission. |
| A practical guide to measuring brand health trends | report | Gated report page (published 2026-06-26). No body content was rendered on the live page beyond the title and publish date at time of crawl — likely delivered as a downloadable asset after form submission. |
| Media effectiveness benchmarks for modern marketers | report | Gated report page (published 2026-06-26). No body content was rendered on the live page beyond the title and publish date at time of crawl — likely delivered as a downloadable asset after form submission. |
| Advertising Equity | download | Gated download page (published 2026-08-28), form-gated via HubSpot. Related to a Swedish press release ('Ny matning: Varumarkena som byggt starkast reklamkapital') about Nepa's Advertising Equity study of 95 major Swedish brands. No body content beyond the title and form was rendered on the live page at time of crawl. |
| The Age of Influence (download) | download | Gated download page (published 2026-07-03), form-gated via HubSpot — distinct URL from the full landing page at /the-age-of-influence/ (already listed separately above), likely the PDF-request page linked from it. No body content beyond the title and form was rendered on the live page at time of crawl. |
| Creative effectiveness insights from leading brands | download | Gated download page (published 2026-06-26). No body content was rendered on the live page beyond the title and publish date at time of crawl — likely delivered as a downloadable asset after form submission. |
| Data quality at Nepa | trust-page | Describes Nepa's data quality practices in market research: combining technical fraud-detection (bots, professional survey cheaters, click farms) with survey design. Nepa received the Dynata Rise Award in 2023 for respondent engagement, and uses an AI survey-scoring tool that automatically disqualifies respondents failing multiple evaluation factors. |
| We care about our security | trust-page | Nepa's responsible-disclosure policy: vulnerability reports are investigated and acknowledged. Reporting contact: security@nepa.com. |
| Diversity and Inclusion Policy | trust-page | Nepa's DEI policy statement: as a global company with colleagues from different backgrounds, diversity is positioned as a strength driving creativity, adaptability, and better client service. |
| Whistleblower Policy | trust-page | Enables employees, customers, and suppliers to anonymously report serious or sensitive concerns via a third-party platform: lantero.report/nepaswedenab. |
nepa.com/pricing is a JS tab component; only the Marketing Mix Modelling tab was captured in the crawl. Brand Tracking plans separately start from 15,000 SEK/month per its own product page. Query /agent/v1/pricing.json for programmatic access.
| Product | Tier | Price | Includes |
|---|---|---|---|
| Marketing Mix Modelling | MMM Mini | From 4,000 EUR/month | Dashboard access; Weekly model refresh; Business driver trends; Media effects and effectiveness development; Short- and long-term effects per media; Scenario modeling for budget optimization |
| Marketing Mix Modelling | MMM Core (Most popular) | From 5,900 EUR/month | Everything in MMM Mini; Quarterly 'management ready' reports with workshop on key development and optimization opportunities; One yearly big-room meeting with an extensive report to establish full baseline and holistic business optimization |
| Marketing Mix Modelling | MMM Plus | From 6,400 EUR/month | Everything in MMM Mini and MMM Core; Integration of existing brand tracking and campaign evaluations with MMM results for comprehensive '360' recommendations |
| Marketing Mix Modelling | MMM Enterprise | Price on request | Free 'board ready' business case; Free 'light' data audit |
9 leadership and board members.
CEO
Anders Dahl is CEO of Nepa, a role he has held since March 2024, after serving as a Group Management member and interim COO since 2023. He studied Economics and Business Law at Lund University. During the 14 years prior to Nepa he held key executive and advisory roles in various B2B and B2C companies in the United States, preceded by over ten years in permanent and interim executive positions in the Nordic media market.
Head of HR
Annika Lamborn is Head of HR at Nepa, where she has worked since 2009, and a Group Management member since 2024. She studied strategic communication at Berghs School of Communication and previously worked as a recruitment consultant at Academic Search.
Board member
Ashkan Senobari is a Nepa board member, elected in 2024. Born in 1988, he holds a BSc in Business Administration and an MSc in Finance, Hedge Funds & Private Equity from the International University of Monaco. He is a Director at Hanover Investors, leading public market deal origination and execution across Scandinavia, and also serves on the boards of ZetaDisplay AB and Lumi Gruppen AS, and as a private investor in scale-ups. He previously worked at EQT Partners (Stockholm and New York) and began his career in the M&A division of J.P. Morgan in London.
Chairman of the Board
Dan Foreman is Chairman of the Board of Nepa; he has been a board member since 2022. Born in 1974, he holds a Bachelor of Science degree in Psychology and Mathematics from the University of Leicester, England. He is also Chairman of the Board of ZI Group Limited and Bakamo Limited, and a board member of VST Ltd, Dalia GmbH, Veylinx B.V., MindProber SA, and Phebi Ltd.
Board member
Fredrik Lundqvist is a Nepa board member, elected in 2024. Born in 1984, he holds an MA in Economics and Management from the University of Oxford. He is a Partner at Hanover Investors, where he sits on the Investment Committee and advises on target assessment, financial analysis and deal execution, and serves on the boards of ZetaDisplay AB and Lumi Gruppen AS. He joined Hanover in 2006 as an investment analyst, became a partner in 2011, and led deal execution until 2021.
Board member
Ludvig Blomqvist is a Nepa board member, elected in 2024. Born in 1980, he holds an LL.M. from Stockholm University and an M.Sc. in Industrial Management from KTH. He is a Swedish attorney-at-law specializing in M&A, finance and financial regulation in private practice, and has previously served on the boards of several companies, including some authorised by and supervised by the Swedish Financial Supervisory Authority (Finansinspektionen). He has also worked as a partner at large multinational law firms advising financial institutions, PE sponsors and venture capital investors on M&A and financial transactions.
CPO
Robert Beatus is CPO of Nepa and a Group Management member since 2023. He holds an MSc in Business Administration and a BA in Journalism, both from Stockholm University. His previous experience includes B2B Marknadsanalys, NORM, and Simstore International.
CRO
Sara Davidsson Nyman is CRO of Nepa and a Group Management member since 2024. She holds an MSc in Political Science from Lund University. Her previous experience includes serving as CRO at Questback and as Managing Director and Head of Enterprise Relations at Meltwater.
Board Member
Ulrich Boyer is a co-founder of Nepa. Born in 1963, he holds a Master's degree in National Economics from CAU Kiel, Germany. He served as Nepa's CEO from 2021 to 2023, has been a board member since 2011 (Chairman of the Board between 2015 and 2020), and has been a board member of Nepa Sweden AB since 2005. He is also Chairman of the Board of Bintess AB and ECI Media Management AB, and a board member of Abmit Kivelmuh AB and Timba Holding AB.
The nepa.com/jobs page is a general careers/culture page with no individually listed open roles. It links out to an external hiring portal (https://nepa.hiring.heartpace.com/careers) where current openings are actually posted; that portal was not part of the crawled content, so no roles could be captured here without fabrication.
27 events and webinars on record, grouped by status. No upcoming events were listed at crawl time (2026-09-08).
None on record at crawl time.
Disclaimer: For informational purposes only; not investment advice. See https://nepa.com/investor-relations/ for the authoritative source.
Nepa AB (publ) is a Swedish publicly listed marketing research company, listed on Nasdaq First North Growth Market under the short name NEPA (ISIN: SE0008066302). Its investor relations page keeps investors updated with its latest financial reports and stock information.
| Event | Date |
|---|---|
| Year-end report 2025 | |
| Annual Report 2025 | |
| Q1 interim report 2026 | |
| Annual General Meeting 2026 | |
| Q2 interim report 2026 | |
| Q3 interim report 2026 | |
| Year-end report 2026 |
Real FAQ content published on Nepa's Brand Tracking product page.
Unlike traditional trackers that deliver data weeks later, Nepa provides real-time brand health insights powered by AI-enhanced analysis. This means you can act faster, spot risks earlier, and make smarter marketing decisions—without waiting for static reports.
Our AI models continuously scan your brand data to detect trends, highlight risks and opportunities, and link campaigns to brand outcomes. You'll see changes as they happen—not weeks later—so you can adapt strategy in real time.
You can track brand awareness, perception, loyalty, and campaign impact. Add-ons like Category Entry Points, BrandPremium, and Brand Touch let you go even deeper—quantifying brand equity, mental availability, and emotional positioning.
Yes. From onboarding, we tailor your dashboards around your KPIs, filters, and audiences. You'll get clear, easy-to-use views that deliver clarity, not clutter, and support faster decision-making.
You'll have a dedicated team of experts monitoring your data, flagging important shifts, and guiding actions—no ticket system needed. We also hold regular insight meetings to turn data into strategy and help you prove ROI.
It's ideal for marketing leaders who need to prove brand impact quickly, optimize spend, and connect efforts directly to growth. Especially valuable for brands seeking to move faster and stay ahead of shifting markets.
Just book a demo. In less than an hour, we'll show you how smarter tracking can elevate your strategy and accelerate brand growth—starting today.
Brand data is collected continuously and refreshed weekly, giving you near real-time visibility into awareness, perception, and campaign effectiveness.
Yes. You can monitor multiple brands, competitors, or regions within one dashboard and compare results across audiences and campaigns.
Pricing starts at 15,000 SEK/month, including brand funnel tracking, 8 brands, 8 target groups, and unlimited logins. Custom plans are available for larger needs.
Yes. Nepa's platform integrates with marketing analytics and CRM systems, allowing you to link brand performance directly to campaign and sales results.
Most clients go live within a few weeks. Our team handles onboarding, data setup, and dashboard configuration so you can start tracking insights quickly.
Nepa works across industries including FMCG, retail, finance, and tech. The platform adapts to your specific KPIs and competitive landscape.
Absolutely. Nepa's dashboards allow you to compare your brand performance against competitors across awareness, perception, and loyalty metrics.
Real customer testimonial published on Nepa's Careers page.
“At MTV, our aim is to enable sustainable business growth for our clients by offering effective advertising solutions. Through our collaboration with Nepa, we have empowered our clients to substantiate impact that TV campaigns can deliver results for their brands.”
Key site sections grouped by area. This is not exhaustive — see https://nepa.com/sitemap_index.xml for the full XML sitemap. The complete lists of blog posts, press releases, and resources are in their own sections above (Insights, Press Releases, Resources & Reports), not repeated here.