Rethink traditional brand tracking
with global research giants

You don’t need a 200‑page deck to steer your brand. Nepa combines rigorous methods, modern tech and senior consultants to give you faster, sharper brand guidance.

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Why NEPA?

Nepa – a trusted partner to leading brands

Global research networks like Kantar, Ipsos, NielsenIQ and GfK built the original playbook for brand tracking: proprietary models, global norms and thick reports. Powerful – but often heavy, slow and hard to adapt.

Nepa offers a different kind of full‑service partner: agile, focused and closer to your business. You get robust, modern brand tracking that’s easier to customise, quicker to act on, and tightly linked to commercial outcomes.

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Trusted by Leading Brands

Our success formula

The limits of traditional global brand trackers

World‑class methods, world‑class complexity

Global full‑service agencies have decades of experience in brand tracking. They bring:

Proprietary equity frameworks and validated KPIs.
Huge norm databases across categories and countries.
Senior consultants and established processes.

This is reassuring – especially for very large, global brands. But there are trade‑offs more and more teams feel:

Heavy, process‑driven programs – quarterly waves, complex questionnaires, long lead times.
Delayed impact – weeks between fieldwork, reporting and activation.
Difficult to adapt – even small changes to design or questions can take time and budget.
Insight overload – long reports and rich decks that are hard to land with stakeholders beyond the insight team.

When the pace of your business increases, and you need brand guidance that can move at the speed of decisions, these traditional setups can become a constraint.

What you get

Nepa vs. the global research giants

Same level of thinking. Less baggage.

Nepa sits in the same full‑service space as global agencies – but with a different operating model.

Agile and responsive instead of process‑heavy: We combine continuous tracking with leaner processes: shorter decision cycles, quicker feedback loops and more flexibility to adjust questionnaires, segments and markets as your needs change.
Holistic, but not over‑engineered: We bring robust frameworks for brand health, drivers and growth opportunities – without burying you in unnecessary complexity. You get the depth you need, not a model for model’s sake.
Tech + consultants, tightly integrated: You get modern, usable dashboards and tools, plus a dedicated senior team that stays close to your business. No separate “platform team” and “consulting team” silos – just one partner that owns both.
Business‑first, not just brand‑first: We design your tracking with commercial outcomes in mind from the start, and connect to other data sources (like sales, MMM or media data) whenever relevant. The goal isn’t just to explain brand – it’s to help you grow.

Global giants win on sheer scale, global norms and brand‑name IP. Nepa wins when you need a high‑calibre but more nimble partner who can adapt quickly, go deeper into your specific reality, and stay close to your teams.

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What you get

What you get with Nepa Brand Tracking (vs. traditional programs)

Modern brand guidance that people actually use

With Nepa, you get a brand tracking program that has the rigour of a full‑service agency – but is designed to be faster, leaner and easier to activate.

You can expect:

Robust, modern brand health framework: A clear structure for your funnel, brand equity, associations and experience, aligned to your category and strategy – not a legacy questionnaire carried over from the last decade.
Continuous, decision‑ready insight: Ongoing data collection and reporting that supports real planning and optimisation cycles – not just quarterly or annual “big bang” presentations.
Sharper, business‑linked diagnosis: Analyses that connect brand metrics to behaviour and commercial KPIs wherever possible – so you can quantify what brand is doing for the business and where the growth levers are.
Flexible, modular design: Core KPIs for consistency plus modular blocks for topics like innovation, channel, sustainability, pricing, employer brand and more – added when you need them, not locked for years.
Simple, powerful delivery: Dashboards and storylines built for non‑researchers, plus recurring working sessions that help your teams prioritise, act and track the effect of decisions over time.

Proof in practice: when brands need more than panel data

Proven results – real clients

Fastighetsbyrån – from ad hoc insights to continuous Brand Tracking

Fastighetsbyrån, Sweden’s largest real estate agency with over 270 offices, operates in a highly competitive, low‑frequency category where staying top of mind is critical. They relied on one‑off studies, which made it hard to follow the brand over time or react quickly. By moving to continuous Brand Tracking with Nepa, they gained a structured, always‑on view of brand performance before, during and after campaigns, complemented by deeper tools like Brand Touch and an Insight Community. This combination strengthened decision‑making and helped keep the brand relevant and top of mind in a complex market.

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Proven results – real clients

If Insurance – measuring brand advertising impact across the Nordics

If Insurance, the leading property and casualty insurer in the Nordics with millions of customers, wanted more than basic tracking; they needed a framework to understand the long‑term impact of brand advertising across Sweden, Finland, Norway and Denmark. Together with Nepa, they co‑developed a cross‑market measurement framework built on proven principles – from balancing long‑ and short‑term activity to ensuring clear links to the brand and creating emotional resonance. This shared model helps If track creative performance and media effectiveness, fine‑tune campaigns and strengthen the brand in a measurable, sustainable way.

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What you get

How Nepa Brand Tracking works

Familiar rigour, different experience

Start from your current situation – not from a template model
We review what you already have (past trackers, norms, MMM, ad tracking, etc.) and align on what your next‑generation brand guidance system should achieve – across markets, brands and stakeholders.
Design a lean, focused, flexible program
We build a core measurement framework that covers what truly matters, then add modular elements for specific needs (new positioning, campaign launches, innovation, etc.). The goal: robust, but not bloated.
Implement continuous, tech‑enabled tracking
We collect data continuously or at the right cadence for your decisions, and deliver it through intuitive dashboards plus targeted storylines – cutting time from field to decision.
Run regular working sessions, not just big debriefs
Instead of a few large “tracker presentations” per year, we run ongoing sessions with your teams to interpret changes, test scenarios and agree next steps. Brand tracking becomes a living input into planning, not an annual event.

More insights

Built for marketing, insights and leadership – not just the research department

A partner that stays close to your teams

Global agencies often split responsibilities across large internal teams and geographies. That can mean:

Frequent handovers and changing contacts.
Standardised processes that are hard to bend.
Less day‑to‑day proximity to your local context.

With Nepa, you get:

A dedicated, senior team that stays with you – understanding your organisation, politics and pressures.
Shorter feedback loops between local and central teams – making it easier to land insights and act on them.
Hands‑on support with internal storytelling, leadership communication and making brand results meaningful for non‑marketers.

We’re big enough to handle complex, multi‑market programs – but small enough that your business really matters to us.

When a global giant is right – and when Nepa is a better fit

Honest comparison

Global full‑service agencies like Kantar, Ipsos, NielsenIQ and GfK are often the right choice when:

You need broad, global norms across many categories and 20+ markets.
You value a well‑known, proprietary model (e.g. BrandZ, Brand Value Creator) to anchor internal discussions.
You have long‑term global contracts and governance structures built around a specific supplier.
Your main need is to standardise measurement across a very large portfolio.

Nepa Brand Tracking becomes the better fit when:

You want a more agile, responsive partner who can adapt design and cadence to your reality.
You need strong methods without unnecessary complexity, and delivery that busy stakeholders can quickly act on.
You want to connect brand tracking tightly to other data and decisions – not run it as an isolated project.
You feel your current tracker is too slow, too heavy or too hard to land internally, and you’re ready for a more modern setup.

If you’re starting to feel that your traditional tracker is costing a lot, taking too long and not changing enough decisions, it’s time to explore an alternative.

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