Nepa will track consumer perceptions of the brand and its competitors to help Mango’s brand strategy team and communication department understand the perceptions and impact of the company’s marketing campaigns.
Nepa was chosen because of its expertise in brand tracking, brand value and brand health, data analytics and visualization capabilities.
The partnership will focus on defining the attributes and values that are important to Mango’s target groups and how to communicate them in the most efficient way. The goal is to help Mango develop its communications strategy in order to maximise the long and short term impact on brand and sales.
Lindsay Parry, Managing Director at Nepa UK said, “Knowing your perceived strengths and weaknesses in the eyes of the consumer means you can pull the right levers in how you define your brand and boost your communications. We’re delighted to have been chosen to help Mango take this important step in optimising their communication strategies.”
Ingo Kerstjens, Brand Strategist at Mango said, “Our partnership with Nepa started because we wanted to gain a clear picture of how we are perceived by fashion buyers. Through its crystal-clear insights and to the point analysis, Nepa is giving us fresh eyes on where our brand is heading and where we need to go to build growth”.
About MANGO
MANGO was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, the company has an extensive store network of 803,000 m² in 110 countries.
From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs more than 18,000 garments and accessories for wearing the season’s trends.
The company closed 2020 with sales of 1.842 billion euros. More information at:
http://www.mango.com
Contact information:
P-O Westerlund, CEO Nepa AB
Maria Skolgata 83,
118 53 Stockholm, Sweden
+46 706 404 824
p-o.westerlund@nepa.com
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