Stop guessing once a year

Get continuous MMM that matches the speed of your business.

Why NEPA?

Nepa – a trusted partner to leading brands

You’re in good company. Nepa supports data-driven, marketing-led and growth-focused organizations across Europe, APAC and North America.

Used by:
✔️ Retailers like Hemköp
✔️ Financial brands like SBAB
✔️ Global players like GANT and Telenor
✔️ Agencies and in-house insight teams

👉 See all client stories

Always on

You deserve more than a yearly report

Many MMM solutions are too rigid, too slow and too disconnected from the business. At Nepa, we built our always-on Marketing Mix Modelling to give you:

Continuous updates – not annual analysis
Business integration – from P&L to platform
Fast answers to “what if” questions
Clear ROI per channel, campaign, and tactic

We combine deep analytics with practical business sense – so you can act quickly, confidently, and strategically.

Our success formula

What sets Nepa apart

Always-on analysis: Updated quarterly or monthly – not once a year.

Built for the full business: MMM integrated with P&L, finance and campaign planning.

Calibrated with digital platforms: GA4, Meta, TikTok – ensuring numbers align across all levels of decision-making.

Holistic measurement: MMM, attribution and experiments in one unified framework – connected to both short-term sales and long-term brand equity.

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Always on

Tools, reporting & processes you can rely on

We deliver more than models – we deliver a complete decision-support system:

MMM integrated with P&L, finance and campaign planning.
Scenario planning and forecasting tools
Role-specific reporting (for CMO, CFO, CEO, marketing and media department, agencies)
Integration with GA4, media platforms and financial systems

Every insight is designed to steer your business – not just fill a report.

What you get

From insight to action – what you get

ROI per channel and media type
Isolated effects of pricing, promotion, seasonality
Real-time steering integration into media and analytics platforms
Cross-functional dashboards
Recommendations – not just raw outputs
Always-on updates to match business rhythms

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Proven results – real clients

Hemköp

Challenge: Understand media ROI across store formats

Result: Smarter national strategy and optimized local spend

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SBAB

Challenge: Link campaign ROI with brand strength

Result: Full-funnel clarity and buy-in across leadership

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What you get

Don’t just take our word for it

“With Nepa, we’ve aligned marketing and finance around one shared view.”
— Marketing Director, Nordic Retail Brand

“They don’t just deliver reports – they help us steer the business.”
— Head of Insights, Financial Services

“Our marketing team and finance now operate from the same view of performance – empowering faster, more aligned decision-making across the business.”
— Global Head of Media, Global fashion retailer