IIEX Europe 2026
IIEX Europe, organised by Greenbook, is widely regarded as the continent's premier gathering for insights and market research innovation. Each year it brings together hundreds of forward-looking leaders — brand professionals, researchers, data scientists, product strategists and analytics innovators — for two dense days of sessions, demos and conversations about the future of consumer understanding.
Event details
- Event: IIEX Europe 2026
- Dates: June 23–24, 2026
- Location: Amsterdam, Netherlands
- Organiser: Greenbook
The 2026 programme centres on the fast-moving intersection of AI, behavioural science and strategic insight — with sessions spanning creative optimisation, product development, measurement, and the evolving role of the insights professional in an AI-first world. If your work involves turning data into decisions, IIEX Europe is where you want to be.
Nepa's Session: Unlocking TikTok Creative Performance with AI
We're excited to be joining the IIEX Europe stage together with our partners at TikTok and Wolt for a session that gets straight to one of the most pressing questions in marketing right now: how do you know what in your creative is actually driving performance?
SESSION: Unlocking TikTok Creative Performance with AI
Discover how to optimise TikTok performance through AI-driven creative analysis. Learn how to use commonly available AI tools and LLMs to link creative content to KPIs — delivering actionable insights, a scalable playbook, and measurable uplift in campaign impact.
We combined AI video analysis to pinpoint which creative elements drive TikTok success — offering a practical model any brand can use.
KEY TAKEAWAYS
- How to use accessible AI modules and LLMs to analyse and improve creative assets at scale
- Step-by-step guidance to connect creative elements to real business outcomes
- A proven framework for continuous creative optimisation and performance measurement
This session is built for marketers, insights leads, and media teams who are investing in TikTok and want a clearer, more systematic way to understand what makes content work — beyond gut feel and after-the-fact metrics. The methodology we'll walk through is practical, repeatable, and doesn't require a team of data scientists to implement.
On Stage
Representing Nepa and our partners in this session:
- Andreas Nordfors — Managing Director, Nepa
- Anna Erlandsson — Head of Measurement Nordics & CE, TikTok
- Anna-Maria Moira - Global Brand Performance Lead at Wolt
Andreas, Anna-Maria and Anna bring together Nepa's expertise in measurement and creative analysis with TikTok's deep platform knowledge — making for a session that's grounded in both the data and the real dynamics of content performance on one of the world's fastest-growing platforms.
Join Us in Amsterdam
Whether you're attending IIEX Europe this year or simply want to know more about the session and the methodology behind it, we'd love to connect.
Come find us at the conference, or reach out ahead of time. E-mail Andreas Nordfors to schedule a short meeting at IIEX.
And if you want to get a sense of the conversations and ideas that shaped last year's event, check out our takeaways from IIEX Europe 2025 — many of the themes we explored then are front and centre again in 2026.
Register for IIEX Europe 2026 →
View the full IIEX Europe 2026 agenda →
Read our IIEX Europe 2025 key takeaways →
Published on: 15TH APR 2026