A deep collaboration between Nepa and Telenor has enabled sharper insights and more relevant decision-making. By closely understanding Telenor’s needs, Nepa delivers real-time data that drives strategic growth.
THE OVERVIEW
Telenor
CLIENT
Telenor
Telenor
Year
1855
1855
Industry
Telecommunications
Telecommunications
SOLUTIONS
Brand Tracking
Consumer Insights
B2B and B2C Market Analysis
Brand Tracking
Consumer Insights
B2B and B2C Market Analysis
Telenor is a leading global telecommunications company headquartered in Norway, serving 172 million subscribers across Scandinavia and Asia. With a strong focus on innovation and connectivity, Telenor provides mobile, broadband, and digital services, helping individuals and businesses stay connected in an increasingly digital world.
THE CHALLENGE
Strengthening Telenor’s Brand with Data-Driven Insights
Tracking Brand Performance
Telenor partnered with Nepa to set up brand trackers in Sweden, Denmark, and Finland. These trackers monitor key metrics like preference, NPS, and awareness to track brand changes over time.
Turning Data into Action
Raw data alone wasn’t enough. Nepa provided clear insights and actionable recommendations to help Telenor make informed decisions.
Collaborative Insight Building
Regular cross-market meetings ensured the trackers captured critical business insights. Close collaboration helped refine data collection for better accuracy and relevance.
Strategic Growth Through Insights
With Nepa’s support, Telenor gained a deeper understanding of brand perception and customer behavior. These insights help Telenor strengthen its market position and optimize marketing strategies.
The Approach
We convert data into opportunities for growth
Marketing is an investment
Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.
Ensure brand relevance
As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.
Select the right channels
Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.
Increase market share
There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.
Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.
Measure your performance
As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.
THE RESULT
Data-driven decisions for Telenor’s growth
A close partnership between Telenor and Nepa ensures data-driven decision-making through real-time insights. By understanding customer preferences and market trends, Telenor continues to strengthen its brand and services.
50+
Markets researched globally
300+
Blue chip clients worked with annually
7,500+
Brands and campaigns tracked daily
Frequent meetings between the two teams have helped Telenor to really drill down into their insights. Nepa understands Telenor’s business needs, how they work, and Telenor’s working language, so they can make sure that reports are immediately relevant to the business. With such a close working relationship, it means that Nepa can also use this knowledge in other types of projects for Telenor. For example, using Nepa´s advanced package analysis whenever Telenor needs to create the right package deal, at the right price, for the right people.
By being flexible and really listening, Nepa can offer Telenor the real-time data they need to make faster, better business decisions.
CASE STUDIES
Advancing together strongly
Learn from successful collaborations how our insights fuel transformation and drive sustained business growth.
From insight to impact: How SBAB transformed its market strategy and accelerated growth with Nepa’s analytics suite
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Measuring brand advertising impact for If Insurance across the Nordics — and turning insight into momentum
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Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a…
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Kellogg partners with Nepa to gain real-time insights, enabling smarter decisions and driving strategic growth. Their collaboration strengthens brand positioning and identifies new opportunities.
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Nepa’s collaboration with MTV provides data-driven insights, helping optimize brand strategy and fuel growth.
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Transform data into Business success
Turn complex data into clear, actionable strategies that drive
business growth and customer satisfaction.
TRUSTED BY
100+
brands