Fastighetsbyrån is Sweden’s largest real estate agency, with over 270 offices across the country. In a competitive and low-frequency category like real estate, staying top of mind and building a strong brand is essential.
THE OVERVIEW
Fastighetsbyrån
CLIENT
Fastighetsbyrån
Fastighetsbyrån
Year
1966
1966
Industry
Real Estate
Real Estate
SOLUTIONS
Brand Tracking
Campaign Evaluation
Brand Touch
Insight Community
Brand Tracking
Campaign Evaluation
Brand Touch
Insight Community
Fastighetsbyrån, Sweden’s largest real estate agency with over 270 offices nationwide, operates in a competitive and low-frequency market. In such an environment, maintaining brand awareness and staying top-of-mind is crucial.
THE CHALLENGE
Maintaining brand awareness and consideration in a highly competitive market
The marketing team at Fastighetsbyrån wanted to secure high brand awareness and consideration. These are key factors when customers make a decision they rarely face in life. But relying on one-off studies made it hard to follow the brand over time or respond quickly to changes. They needed a better way to support decision-making, something more structured and consistent than scattered insights.
The Approach
We convert data into opportunities for growth
Transitioning to Continuous Brand Tracking
By partnering with Nepa, Fastighetsbyrån moved from isolated research to continuous brand tracking, gaining a clear view of brand performance before, during and after campaigns. This helped them act faster and with greater confidence.
Integrating strategic tools
More than just measurement, the shift influenced how they worked. They found that consistent communication, backed by deeper insight, was more effective than relying on large campaigns alone.
To support long-term strategy, they use Brand Touch to understand key brand drivers and Insight Community to test and refine ideas early. While not continuous like brand tracking, these tools help align marketing, service and customer experience with evolving expectations.
THE RESULT
Strengthening Fastighetsbyrån’s decision-making with consistent insights
Fastighetsbyrån’s journey shows how consistent insights can support smarter decisions and long-term brand growth. With ongoing brand tracking and real-time data, they gained the clarity needed to adapt quickly and stay ahead in a complex, competitive market.
While brand tracking is continuous, tools like Brand Touch and Insight Community are used at key intervals to support long-term positioning and guide strategic decisions. Together, these tools provide the right balance of regular performance monitoring and deep, targeted insight. This approach helps Fastighetsbyrån keep their brand relevant and top of mind.
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