Reimagine insights: What to expect at ESOMAR Congress 2025
From 28 September to 1 October 2025, the global insights community gathers in Prague for ESOMAR Congress 2025: Reimagine
Four days designed to accelerate learning, test new thinking, and connect people shaping the future of research. Researchers, agency leaders, academics and brand decision-makers will explore how the insights world is evolving – and what that means for better business decisions.
What the programme will bring
Speakers & thought leadership
Over 100 speakers from around the world will share ideas that move the industry forward. Topics span from how artificial intelligence is reshaping human decision-making, to new methodologies, to the role of sustainability in research.
Among the key sessions is one that explores the intersection of cognitive science, human emotion, and algorithmic design – a timely look at how AI is influencing how we think, feel and decide.
Themes & topics
The core theme “Reimagine” challenges attendees to go beyond the status quo – to rethink tools, approaches, and the role insights play in decision-making. Expect focus on:
- AI’s impact on trust, emotion, ethics and decision quality
- Hybrid methodologies that adapt to shifting behaviours and channels
- Sustainability as both a topic and a guiding principle for research practices
Networking and experience
ESOMAR has built in plenty of space for connection – from welcome receptions and themed evenings around Prague, to the Awards Dinner at Žofín Palace and informal meetups in open-air venues.
Key facts at a glance
- Dates: 28 September – 1 October 2025
- Venue: O2 Universum, Prague, Czechia
- Attendees: 1,000+ insights professionals from across the globe
- Speakers: 100+ global leaders in research, data, AI, innovation
- Theme. “Reimagine” – rethinking methods, tools, and the purpose of insight
- Special sessions. Workshops, plenaries, case studies – covering AI-psychology, hybrid models, sustainability and more
Why “Reimagine” matters
The insights industry is facing pressure from multiple directions: accelerating technology, shifting consumer expectations, complex global challenges, and a need for faster, more responsible insight. ESOMAR Congress 2025 is designed to do more than reflect – it aims to drive change. For agencies, brands and insight leaders, it’s a chance to rethink relevance and responsibility.
Key takeaways for decision-makers may include:
- Embedding trust and ethics into AI-led research
- Choosing between hybrid and traditional methods with purpose
- Using insights not just to analyse the past but to anticipate what’s next
- Ensuring sustainability is more than just a conversation
What you shouldn’t miss
- The session on AI and human psychology – a bridge between science and strategy
- Workshops focused on hybrid research tools and frameworks – especially around blending remote, in-person and digital methods
- Social and networking opportunities – ideal for sparking new partnerships and fresh ideas
- The ESOMAR Awards evening – a showcase of innovation at its best
Conclusion
ESOMAR Congress 2025 invites the industry to push boundaries – to reimagine what insight can be, and how it can fuel stronger, smarter business decisions in a rapidly changing world. For anyone involved in research strategy, measurement, or implementation, this will be one of the most future-focused events of the year.
Nepa will be there.
We’ll listen, challenge, connect – and most importantly, share the insights that matter most with you after the event. Stay tuned.
FAQs
What is ESOMAR Congress 2025?
ESOMAR Congress 2025 is the leading global event for insight professionals, held in Prague from 28 September to 1 October. It brings together 1,000+ delegates to explore how research, data and AI can shape smarter business decisions under the theme “Reimagine.”
Why is “Reimagine” the theme of ESOMAR Congress 2025?
Because the insights industry needs to evolve – fast. The theme invites participants to rethink old habits, challenge conventional methods, and explore more agile, ethical and strategic ways of generating value through insight.
Who will benefit most from attending ESOMAR Congress 2025?
Anyone responsible for brand, insight, or growth strategy. That includes CMOs, insight directors, data scientists, researchers and innovation leads – especially those looking to modernise their approach with AI, hybrid methods and decision-led thinking.
How will ESOMAR Congress 2025 redefine the role of insights?
Rather than just reflecting on trends, the congress shows how to shift insights from a support function to a strategic one. Sessions focus on embedding insights earlier in planning, designing for decision-making, and rethinking how insights drive both relevance and responsibility.
What kind of business impact will ESOMAR Congress 2025 focus on?
Real-world results. Expect case studies and frameworks that show how to anticipate shifts in behaviour, strengthen decision quality with AI, and use insights to drive long-term brand growth – not just short-term metrics.
What expertise shapes the speaker lineup at ESOMAR Congress 2025?
Over 100 global experts will speak – including senior leaders from top brands, AI researchers, behavioural scientists, and ethics specialists. The programme is built to challenge thinking and offer fresh, cross-functional perspectives.
How will ESOMAR Congress 2025 explore the connection between AI and human behaviour?
One of the most anticipated sessions explores how cognitive science, emotional response and algorithmic design interact – helping attendees understand the emotional dimensions of AI, and how they shape perception, trust and decision-making.
How are hybrid research methods evolving at ESOMAR Congress 2025?
The congress features frameworks and use cases for hybrid research – blending digital, in-person and behavioural approaches. You’ll see how brands are adapting to fragmented journeys and applying more flexible, context-driven models.
How does ESOMAR Congress 2025 integrate sustainability into insight work?
Sustainability is explored both as a topic and a research philosophy. Sessions cover responsible data collection, reducing respondent fatigue, and designing insight ecosystems that support long-term business and societal value.
What makes ESOMAR Congress 2025 different from other insight events?
It’s built to push the industry forward. Rather than recycling buzzwords, ESOMAR 2025 focuses on strategic relevance, applied science, and ethical innovation – helping organisations reimagine how they use insight to drive meaningful change.
What sessions should insight leaders not miss at ESOMAR Congress 2025?
Top picks include the keynote on AI and human emotion, workshops on hybrid model design, and panels on algorithmic ethics and sustainability. These sessions are built to connect science with strategy in ways that drive action.
How will ESOMAR Congress 2025 help drive internal change?
You’ll leave with tools, templates and practical models that make it easier to influence internally – from reframing KPIs to scaling insight platforms and breaking silos across research, strategy and product teams.
How does ESOMAR Congress 2025 support networking and collaboration?
Beyond the stage, the event offers informal meetups, curated networking sessions, and evening events around Prague – including the ESOMAR Awards at Žofín Palace, a celebration of innovation across the industry.
What does “reimagining insights” look like in practice at the congress?
It means shifting from reactive reporting to proactive influence. The congress shows how to build insights ecosystems that are faster, more human-centred, and capable of driving better decisions – in real time and over time.
Where can I register or learn more about ESOMAR Congress 2025?
Visit www.esomar-congress.com for the full agenda, speaker list and ticket options.