Make every marketing Euro work 10–20% harder with Nepa’s trinity
Win the market, not just the auction.
Nepa’s trinity
Get 10–20% higher marketing ROI within 12–24 months
Nepa Trinity is a unified decision framework used by leading brands in retail, FMCG, telecom, finance and services to re‑allocate budgets, strengthen brands, and grow profit – without increasing total media spend.
By combining Marketing Mix Modeling, Brand Tracking and Campaign Pulse, we help CMOs, CFOs, and leadership teams answer the questions that actually matter:
- How do we know our marketing investment is driving market share gains, not just short‑term clicks?
- How important is long‑term brand building when we also need to hit next quarter’s sales targets?
- What choices should we make now to avoid facing budget cuts in Q3 – and instead be able to argue for sustained or increased investment?
Across our Trinity engagements, clients typically see:
- 10–20% higher marketing ROI within 12–24 months
- Double‑digit improvements in consideration and preference in priority segments
- Reduced promotion dependency and a stronger, more predictable sales baseline
Designed for brands investing 20M+ per year in media who need board‑level proof of marketing’s impact on both short‑term results and long‑term competitive advantage.
Who we work with & what changed
We work with:
Retail & e‑commerce: Shifting spend from over‑discounting and short‑term spikes to a healthier mix of brand building and activation – protecting margin while growing traffic, conversion and market share.
FMCG & consumer brands: Quantifying the full effect of TV, digital, and retail media, and proving how brand strength drives base sales over time – so brand budgets are defended rather than cut when pressure increases.
Telecom, finance and subscription services: Balancing acquisition and retention, and identifying the mix that maximizes customer lifetime value – not just last‑click ROI.
While individual results vary, a typical Trinity client has been able to:
- Identify high double‑digit MSEK in incremental profit opportunities from smarter allocation and pacing.
- Cut underperforming spend and reinvest in proven growth levers that support both short‑term sales and long‑term brand strength.
- Move from fragmented, channel‑by‑channel reporting to one shared, trusted view of how marketing drives revenue, margin, and market share.
See examples of what Trinity has changed for brands like yours
The challenge: big budgets, bigger questions – but no unified truth
Marketing is one of your largest controllable investments. Yet, most organizations still lack a robust way to steer it.
You may recognize this situation:
- You are investing heavily in media, but can’t consistently show how it drives incremental profit and long‑term brand value.
- Short‑term performance data shouts the loudest, even when you know that brand building is essential for future growth.
- Teams and partners work in silos – brand, performance, e‑commerce, CRM, agencies – each with their own metrics and narratives.
- When the board or CFO asks “What do we really get from this?”, the answers are partial, channel‑specific, or based on last‑click reports rather than a holistic view.
- The result is not just sub‑optimal campaigns. It is structural under‑ and over‑investment that leaves both margin and long‑term brand value on the table.
The solution: Nepa Trinity – one framework, three engines
Nepa Trinity is not three tools stitched together. It is a unified steering model for your entire marketing investment.
Marketing Mix
Modeling
Gives you a rigorous, statistical view of the full effect of your marketing across channels, markets, and time.
You understand:
- The optimal total marketing budget level for your objectives.
- How to allocate spend across channels, markets, and tactics to maximize incremental profit.
- The balance between short‑term sales effects and long‑term brand‑building returns.
Brand
Tracking
Connects brand development directly to your commercial outcomes.
You see:
- Whether you are building the right salience, associations, and consideration in priority audiences.
- How brand metrics translate into your sales baseline and future revenue.
- When to adjust strategy, messaging, or investment levels to secure long‑term growth.
Campaign
Pulse
Delivers fast, focused feedback on creative and campaign performance.
You learn:
- Which campaigns and creative assets truly shift brand metrics and sales.
- Which elements to scale, refine, or retire.
- How to systematically increase the share of “winner” campaigns year after year.
Together, these three engines form a single, coherent Trinity that supports every major decision – from annual budget setting and portfolio strategy to in‑flight campaign optimization.
Products
Products that power growth
Still guessing what’s driving your brand growth? Stop.
With Nepa, you don’t just collect data—you unlock clarity, direction, and results.
Our products are built to bridge the gap between insight and action. Whether you’re launching a campaign, evaluating media impact, or planning your next move—Nepa gives you the tools to know what works, what doesn’t, and what to do next.
From brand building to conversion-driving, we’ve got your back.
Dive into our portfolio below. These aren’t just products—they’re growth engines.
Our products
Brand Tracking
Your brand. In real time.
Track perception shifts and see how your marketing really lands.
Marketing Mix Modelling
Know what works. Fix what doesn’t.
Identify which channels drive actual business impact—continuously.
Campaign Pulse
No more flying blind.
See which campaigns lift your brand—and which ones tank it.
Nepa Trinity
What Trinity delivers: material impact on profit and brand
Nepa Trinity is built to move numbers that matter – not just dashboards.
Higher return on existing media spend
By identifying the biggest profit pools rather than just last year’s highest ROI channels, you can redirect spend where it will have the greatest impact. Clients typically see meaningful ROI uplifts simply from better allocation and pacing.
Better decisions on total budget and mix
You gain clarity on where diminishing returns set in and what it takes to reach your growth targets. Instead of arguing for “more budget”, you can discuss the economic return of different investment scenarios with your CFO.
Stronger, more effective creative portfolio
Campaigns are no längre enskilda händelser. With systematic pre/post evaluation linked to MMM and brand metrics, every major campaign becomes another step up the learning curve, raising the baseline quality of your communication.
A single version of the truth for all stakeholders
Brand, performance, e‑commerce, CRM, agencies, leadership, and Finance all look at the same integrated evidence. This reduces friction, accelerates decisions, and creates alignment around the role and value of marketing
When Trinity pays for itself: a clear, CFO‑ready business case
Trinity is designed as an investment with a clear payback, not an added cost.
Consider a typical scenario:
- Annual media spend: 100M (SEK or equivalent)
- Gross margin: 60%
- Current total marketing ROI: 2.0 (2 units of gross profit per 1 unit of media)
- Realistic improvement from better allocation, pacing, and creative: 10–15% on total marketing ROI
This implies:
- New ROI: roughly 2.2–2.3
- Incremental gross profit: 20–30M per year
- Trinity investment: a small fraction of that uplift
Even at 20–25M in annual media spend, a modest percentage improvement in effectiveness is often enough to cover the full Trinity investment. At 50–100M+, the upside is typically a multi‑x multiple of the fees.
In many mature setups, Trinity pays back its annual cost within the first full planning cycle.
How we work with you: from models to decisions
Our focus is not only on building robust models – it is on making sure they drive real decisions and outcomes.
1. Executive alignment and scope
We start with your leadership team to clarify goals, constraints, and decision processes. What are the critical questions the C‑suite needs answered? Which decisions can Trinity influence in the next 6–12 months?
2. Data mapping and Trinity design
We map your available data (media, sales, prices, promotions, campaigns, brand metrics, external factors) and design a Trinity setup tailored to your category, markets, and internal rhythms.
3. First Trinity delivery and recommendations
Within weeks, you receive an integrated view of:
– What truly drives your sales and brand in the current mix.
– Where you are over‑ and under‑invested.
– Priority actions for reallocation, pacing, and campaign strategy – in language that resonates with both Marketing and Finance.
Senior consultants lead the process and are in the room when we translate insights into concrete decisions.
4. Embedded into your planning and governance
We integrate Trinity into your existing planning and governance cycles – annual budgeting, quarterly reviews, major campaign decisions – and work side‑by‑side with your internal teams and agencies.
5. Measured impact and evolving business case
We track the impact of the changes you implement, quantify realized gains, and update the business case. Over time, Trinity becomes the accepted reference point for discussions about marketing’s contribution to growth and profitability.
Who Trinity is – and is not – for
Nepa Trinity is built for organizations where marketing materially moves the P&L and brand value.
It is particularly well‑suited if you:
- Invest roughly 20M or more per year in paid media.
- Operate across multiple channels and often multiple markets or brands.
- Need to balance brand building and performance marketing in a structured way.
- Want to give your board and CFO a robust, data‑driven view of marketing’s impact.
- Feel you have a lot of data, but lack a truly integrated steering model.
Trinity is not designed for very small budgets or purely tactical, short‑term campaigns. It is a strategic investment for brands where marketing is a central growth lever.
Why Nepa: a partner at the intersection of science, brand, and business
We combine marketing science, brand expertise, and consulting – and we are fully independent of media buying interests.
You get:
- Deep experience from working with leading brands across categories and markets.
- Proven competence in advanced analytics (MMM), brand research, and modern marketing effectiveness thinking.
- A technology platform and team built to deliver decision‑ready insights – not just reports.
- Independence from media agencies and other intermediaries. Our only objective is to maximize the value of your marketing investment.
Our work regularly informs C‑suite and board‑level discussions on marketing investment, growth, and brand strategy.
CLIENTS
Real results, tangible success
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GANT
GANT trusts Nepa to help it grow
Through a strong partnership, Nepa equips GANT with real-time insights, driving smarter decisions and sustained growth.
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